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Lexus is said to have admitted that its signature spindle grille is too large. According to a media report, the company stated that the large front grille could polarise opinions, rather than attract new buyers.
Reports suggest that while the spindle grille will not be discontinued, Lexus is planning to reduce its size. Koichi Suga, Global Design Chief at Lexus, recently stated that the company will revert to a more conservative look. He further stated that the company will find the 'right balance' with a new design called 'Spindle body'.
The spindle body design, which debuted on the large RX and RZ electric SUVs, will blend the grille with the rest of the body. As seen on the two new models, Lexus will either blank out the grille entirely as on the RZ or introduce a body-coloured 'overbite' insert as seen on the RX.
The large spindle grille has been a signature design element across various Lexus models, since its inception in 2012. The company was also among the first car brands to introduce enlarged front grilles on cars. Over the years, many other manufacturers have also introduced large grilles on their vehicles, with the most controversial being BMW. However, recent reports suggested that even BMW is considering removing the large grille design on its 4 Series range.
Source: Automotive News