Lamborghini tractors on track to be sold in India by 2014

Lamborghini tractors could soon go on sale in India.

The SAME Deutz-Fahr (SDF) Group which acquired the tractor maker from its famous parent, is studying the Indian market, reports The Hindu Businessline.

The target market for the high end tractors (sold in western markets for more than USD 20,000) will be rich farmers, high profile individuals with agricultural interests, along with golf courses, sports stadiums and premium resorts. 

The SDF group in India (source: Hindu Businessline)

• The company already makes Lamborghini tractors (around 800 were made last year) at its Ranipet plant in Tamil Nadu for export to markets like Europe and Malaysia.
• The company sold around 2,000 units of its Deutz-Fahr tractors in India, and exported around 4,000 units in 2012.
• The company also makes 15,000 tractor engines in India.
• Key markets are Tamil Nadu, Karnataka, Maharashtra, Andhra Pradesh, Western UP & MP and Punjab.
• High level of localisation with import component of only 10%. MRF tyres and Exide batteries already fitted on the tractors.
• Indian operations account for about 10% (Euro 120 million) of the SDF group's annual sales.

Ferrari tractors will also be sold in India by tractor maker Escorts, in partnership with Italian firm BCS S.p.A.

Surprisingly, despite the name Ferrari, these tractors don’t have any link with the famous Italian automaker. The Ferrari tractor manufacturer is based in Luzzara (Italy) and made its first tractor in 1957 called the MC 57.

It was acquired by the BCS group in 1988. Escorts will be selling Ferrari's 26 Hp model priced at Rs. 8 Lakh. The tractors will be imported from Italy and assembled in India by Escorts.