Kia's new logo and brand slogan

Kia's new logo is a continuous-stroke design, which resembles a handwritten signature. This new logo comes on the heels of the Plan S business strategy unveiled in 2020.

Kia has unveiled a new logo. According to the Korean carmaker, the new logo represents ambitions of the company to establish itself in the leadership position in the future. The company's new brand slogan is ‘Movement that inspires’.

Kia's new logo is a continuous-stroke design, which resembles a handwritten signature. This new logo comes on the heels of the Plan S business strategy unveiled in 2020. Under this plan, the carmaker will focus on electric vehicles and focus on different mobility services custom-made for different individuals across different local markets.

As part of the announcement function, Kia also set a new Guinness World Record for the ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’. 303 pyrodrones were used to launch hundreds of fireworks in a synchronized manner. The logo unveil can be watched on the official YouTube channel.