Jaguar might become an electric-only brand

According to a media report, product planners at Jaguar Land Rover (JLR) are considering phasing out gas guzzling cars in the Jaguar line-up in favour of all-electric vehicles. Conventional vehicles could be discontinued in the next 5-7 years.

The XE and XF on sale today are expected to be replaced by an all-electric crossover in 2023, while the next-generation I-Pace is expected in 2025. The E-Pace and F-Pace models could be phased out. An all-electric luxurious XJ is also expected in the next two years.

It is estimated that the company could sell up to 3,00,000 units a year from a 4-5 electric car line-up. The move is also expected to help JLR by reducing the Corporate Average Fuel Economy (CAFE).

Further, the luxury EV segment is expected to appeal to the environmentally conscious customer while offering higher profitability compared to lower segments. EV cars also offer higher refinement levels. They are also allowed to enter low-emission zones in cities like London without paying any charges.

Source: Autocar