Honda to revamp its dealer network

Honda is revamping its existing showrooms and service centres in India. 

The dealerships could adopt a new design with revised exteriors, interiors and a new customer interface. The exterior is expected to feature bold logos to stand out in the urban environment and large red coloured entry portals. Reduced glazing is said to help control heat and enhance energy efficiency. On the inside, the showrooms are expected to have a clutter-free environment with separate car display areas and zones for customer interaction. They could have a lounge area with wood decor and a cafe. All Honda showrooms might also be equipped with a 75-inch LED screen for product videos, accessory and colour configurators. 

Honda is also looking to include a digital workshop management system called iWorkshop. The system provides tablet-based check-in and has features such as estimate on emails, bay management, re-estimate approval and online payment.

Honda currently has 350 dealerships spread across 239 cities. These will be updated within the next 3 years.