Honda ditches e:N names, as customers can't pronounce them

Going forward its EVs will switch to a more simpler alphanumeric naming structure

According to reports, Honda has decided to drop the 'e:N' prefix used on some of its newest international models. This includes the e:Ny1 sold in Europe and China.

The name e:Ny1 is said to have been a clever play on "anyone" by Honda, however, the combination of letters and numbers has left customers confused. The 'e:N' prefix was used to indicate EVs produced by Honda in collaboration with its Chinese partners.

Honda has confirmed that the brand will be dropping the 'e:N' prefix on all its Chinese-market EVs because customers "just can't pronounce it." The carmaker also stated that going forward its EVs will switch to a more simpler alphanumeric naming structure; where "e:Ny1" will change to "Y1".

The change in the naming structure is good news for the Chinese and European markets, where these cars are sold. The American market has been spared as Honda's recent EV, based on GM's Ultium platform received a conventional name - Prologue.

Source: Road&Track