Ford's new petrol fragrance 'Mach-Eau' launched for EV owners

One in five drivers stated that the smell of petrol is what they would miss when swapping to electric vehicles.

Ford has introduced a new premium fragrance called 'Mach-Eau' aimed to help ease the transition to EVs. The new fragrance is said to offer a smell similar to traditional petrol-powered cars.

Instead of just smelling like petrol, the new premium fragrance is said to fuse smoky accords, aspects of rubber and even an 'animal' element - a nod to the Mustang heritage. It was revealed alongside the European debut of the Mustang Mach-E GT at the 2021 Goodwood Festival of Speed.

According to a survey commissioned by Ford, one in five drivers stated that the smell of petrol is what they would miss when swapping to electric vehicles. The survey results showed that almost 70 per cent claimed they would miss the smell of petrol to some degree after shifting to EVs. The survey also stated that the smell of petrol ranked even higher than both wine and cheese.

Ford hopes that the new fragrance will help further generate interest in electric vehicles. The American brand also hopes to dispel myths about EVs and convince even traditional car enthusiasts about the potential of electric cars.

While the new fragrance has been developed by Ford, the carmaker is yet to launch it in the market.