Ford Figo Aspire pre-launch campaign kicked off

Ford has kick-started its pre-launch campaign for the Figo Aspire. The company has hired actor, singer and director Farhan Akhtar, to anchor its new campaign termed "What Drives You?"

Through the campaign, the company plans to ask people to share the goals, dreams, and aspirations that drive them. Participation will be both online and through on-ground engagement with the Figo Aspire in 25 cities as part of a pan-India roadshow.

One lucky winner will drive home the Figo Aspire. Eight selected participants stand a chance to win Rs. 1,00,000 each. A total of 56 participants will be given special prizes and rewards including personalized experiences in a Ford Figo Aspire. The campaign will be held over ten weeks.

The production version of Figo Aspire was unveiled in March and retail sales of the vehicle will commence later this year.

Click here to read about the Ford Figo Aspire