Escorts launches 13 tractors to strengthen global portfolio

Escorts Limited, an Indian tractor manufacturer, today announced its plans to foray into the international markets. In order to achieve this aim, Escorts launched 13 new tractors that have been specifically built while keeping in mind the requirements of the international customers.

In-line with a new strategic approach to strengthen its hold and increase its market share across the globe, Escorts has launched 13 new tractors. These have been placed under three brands of the company - Farmtrac, Powertrac, and Euroline series. The said tractors have been manufactured to compete in the newer and extreme horse power range of 12 BHP to 108 BHP.

In order to be compliant with the international emission norms, the new Escorts tractors have been equipped with improved CRDi engines. The company claims that their new tractors are aesthetically superior, fuel efficient, and powerful, than those offered by their direct competitor manufacturers.

Escorts would be manufacturing these tractors in India, which will then be exported to markets like South America, Brazil, South Africa, Turkey, Thailand, Europe, United States, and the ASEAN region.