Dealers seek fair compensation post Harley-Davidson’s exit

10 Harley-Davidson dealers have decided to become a part of Hero MotoCorp's retail network.

The Harley-Davidson Dealers Association which represents 33 dealerships is seeking adequate compensation for dealer partners following the brand’s exit from the Indian market.

Harley-Davidson has partnered with Hero MotoCorp to distribute its motorcycles in India. 10 dealers have already decided to become part of Hero MotoCorp’s dealership network. That leaves 23 dealers with uncertainty about their investments and future business outlooks.

Official statement of the Harley-Davidson Dealers Association:

We the Harley-Davidson Dealers Association, represent the 33 Harley-Davidson outlets in India. All the 33 dealer partners have been facing a problem since Harley-Davidson announced withdrawal of independent operations in India and revealed a new partnership with Hero MotoCorp. Given a time-bound, take it or leave it situation that offered them no other option, 10 of the 33 dealer partners have gone ahead with becoming a part of the Hero MotoCorp’s dealership network.

Given the situation where the dealers continue to wait to hear from Harley-Davidson on the issue of adequate compensation, these new dealership offers being held off for 23 of the 33 dealers only indicates that how it is not beneficial to anyone.

With Hero MotoCorp absorbing only 33% of the dealers leaves the rest with uncertainty about the fate of the dealer partners investments and future business outlooks. This includes the 10 who will be coerced to act without receiving any benefit. The company is yet to decide on the fate and plight of the 23 dealers who are not being approached by Hero MotoCorp to be a part of its dealership network. We feel that providing us with a fair deal is Harley-Davidson’s undeniable responsibility towards us.