BMW launches online sales platform

BMW has launched its online sales platform called BMW Contactless Experience.

BMW Contactless Experience enables customers to explore and buy new and pre-owned BMW cars, book vehicle service and make online payments.

Customers can visit this website to select the model of their choice. They can then select the nearest dealership and connect with a representative online. Customers can interact with the sale consultant using their smartphone, tablet or personal computer. They can access a 360-degree view of the exterior and interior of the vehicle and get brochures, specifications and other documents online. Payments can be made online and the car will be delivered to the customer's door step. Pre-owned cars are also available on this platform.

Existing BMW customers can use this platform to book vehicle service. Customers can choose a convenient date and time, type of service required and confirm vehicle pick and drop details. Service cost estimates along with details of the service are sent for customer approval using BMW Smart Video.

The cars are sanitised before delivery and the documents are handed over in sanitised envelopes.