2024 Toyota Land Cruiser Prado globally unveiled

The new J250 Land Cruiser will also be priced more affordably than the full-blown LC300.

Toyota has taken the wraps off the all-new Land Cruiser J250, which will get the 'Prado' suffix in certain international markets.

The new Land Cruiser J250 comes with a completely new design, offering a retro look with boxy & upright proportions. The new SUV also marks the return of the Land Cruiser nameplate to the United States market, where it will rival the likes of the Ford Bronco and Jeep Wrangler. The new J250 Land Cruiser will also be priced more affordably than the full-blown LC300.

The new Toyota Land Cruiser Prado will come in different trims, with prices starting from $55,000. These trims include the base LC 1958, mid-spec Land Cruiser & the top-spec LC First Edition. Each variant comes with its own visual appeal to help differentiate each one. Further, the LC First Edition will be limited to just 5000 units and offer a more rugged off-road-ready appeal.

The new Land Cruiser Prado measures 4,920 mm in length, 2,139 mm in width and 1,859 mm in width. It has a wheelbase of 2,850 mm and a 221 mm ground clearance. The Prado is underpinned by Toyota's TNGA-F ladder-frame chassis.

The 2024 Toyota Land Cruiser comes with a host of features and tech, both inside and out. This includes Toyota's Safety Sense 3.0, a 12.3-inch touchscreen infotainment system, moonroof, heated & ventilated seats, HUD & wireless charging; among others. In terms of off-road tech, the new LC comes with Multi-Terrain Select System, Downhill Assist, Electronic Locking Rear Differential, Crawl Control, Front Stabilizer Bar Disconnect System, Multi-link Rear Suspension System and more.

Powering the 2024 Land Cruiser Prado is a 2.4-litre 4-cylinder turbo unit paired with a 1.87 kWh battery pack. The powertrain produces a combined output of 326 BHP and 630 Nm and is mated to an 8-speed automatic transmission, sending power to a full-time 4WD setup offered as standard.