Rumour: Mahindra outlets to get Prime zone for premium models

According to a media report, Mahindra is planning to set up special Prime zones at dealerships for its premium models. Instead of setting up separate Nexa-style premium dealerships, Mahindra has decided to redesign their existing showrooms. 

The Prime zone will feature a different colour scheme and decor to differentiate it from the regular retail channel. It is also expected to get a lounge area and a virtual reality zone, where customers will be able to configure their cars.

It is believed that products like the upcoming Ssangyong Rexton-based SUV, Tivoli-based compact SUV and the Marazzo MPV will be displayed at the Prime zones.

Source: Autocar India