Royal Enfield launches its Assured Buyback Program in 12 cities

Royal Enfield will offer a guaranteed buyback value of up to 77%, depending on the tenure.

Royal Enfield has partnered with OTO Capital for its Assured Buyback Program. It is a first-of-its-kind initiative in the motorcycle segment.

Royal Enfield’s Assured Buyback Program comes with flexible tenure options ranging from 1 to 3 years. It offers up to 45% lower EMIs and a guaranteed buyback value of up to 77%, depending on the tenure, with a cashback incentive at the end of the tenure.

At the end of the tenure, customers will have the option to either trade their motorcycle for a new Royal Enfield bike, retain the bike or return it.

Royal Enfield will initially offer the Assured Buyback option in 12 cities. These include Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai.