Nissan and Datsun target 5 percent market share in India

Datsun and Nissan are targeting a combined market share of 5% in India by 2020. As of January 2016, their combined market share stands between 1-1.5%.

A 5% market share might seem like an ambitious target, especially after considering the duo's low brand recall and weak dealership network in the country. However, the head honchos at Nissan-Datsun have identified these shortcomings and are confident that by fine-tuning its communication strategy, improving distribution in non-metros and offering captive finance solutions, the brand is likely to achieve its target, with Datsun contributing to half this volume.

Datsun plans to introduce the Redi-Go hatchback and the Go Cross compact crossover, which was showcased at the 2016 Auto Expo.

Renault too had set a target of 5% market share in India by 2017 and going by the Kwid's blockbuster performance, it seems that target is likely to be achieved. Nissan and Datsun are hopeful that their cars drive in the volumes as well, and help them achieve their ambitious target market share by 2020.

Source: ET Auto