Mercedes-Benz Certified: Pre-owned car brand from Mercedes

Mercedes-Benz has launched a pre-owned car brand 'Mercedes-Benz Certified' in India. The company has inaugurated 12 outlets across the country to handle the programme, which the company claims to have designed specifically for India.

The new Mercedes-Benz Certified outlets are Shaman Wheels, Auto Hangar (Mumbai), Sundaram Motors, Akshaya Motors (Bangalore), B.U. Bhandari (Pune), Panjab Motors (Mohali), T&T Motors (West Delhi), T&T Motors (Mathura Road), Joshi Autozone (Chandigarh), Rajasree Motors (Cochin), Transcar (Chennai), Adishwar Motors (Hyderabad). Of these Shaman Wheels, Auto Hangar and Sundaram Motors are stand-alone outlets while the other outlets are shopin-shops, with an exclusive showroom and display within the existing facility. These shop-in-shop outlets will also be upgraded into standalone facilities for Mercedes-Benz Certified when required, based on the business volumes. Mercedes-Benz Certified is being introduced in tier I cities to start with. The programme will spread to tier II and tier III cities later.

The company claims that the cars enlisted under Mercedes-Benz Certified will be selected based on quality checks by Mercedes-Benz staff and follow stringent global standards. Under the programme, the Mercedes-Benz car will need to be less than 5 years old, should have run less than 100,000 km, have no accident history and should not have had more than 2 owners. The car will then be available for sale to customers under a manufacturer backed warranty of one year or 20,000 kms. Non Mercedes-Benz cars will be sold without warranty.

Mercedes-Benz Certified is also offering finance options from Daimler Financial Services for its customers. The company has an inventory of 150 pre-owned Mercedes-Benz cars. It has more than 150 service bays. This number is expected to grow to more 250 by the end of 2015.

A website for Mercedes-Benz Certified has also been launched. The website is interactive and helps customers to search for vehicles of their choice, calculate finances and allows trade in facilities. It also caters to online inquiries and provides customers the opportunity to give their feedback.