Hot Wheels F1 racing cars launched; Full range to come in 2025

Hot Wheels brand will also be seen in various F1 races throughout the 2025 season and beyond.

Formula One and Mattel Inc., have announced a global partnership involving the creation of F1-themed racing cars in a 1:64 scale.

The licensing partnership between the two will start off with the release of a special one-of-a-kind F1 scale model before introducing the full range sometime in 2025. The full range will include scale models of all team cars and products.

The first limited-edition die-cast model introduced to celebrate the partnership features a special Hot Wheels racing livery with the '68' number on the nose. The special scale model also comes with a full metal body, bespoke F1 casting, and even interchangeable tyres.

The Hot Wheels brand will also be seen in various F1 races throughout the 2025 season and beyond.

Hot Wheels scale models are available in over 150 countries. It was the number-one toy item sold globally in 2023, with the company having sold 8 billion cars in over half a century.

Emily Prazer, Chief Commercial Officer, F1, stated, "This exciting collaboration with Mattel will bring together the adrenaline of motor racing and the excitement of toy cars and provide opportunities to see the fine details that go into an F1 car, all in the palm of your hand."

Roberto Stanichi, Executive VP of Hot Wheels, added, "Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit. It will bring two of the largest global fan communities together to share their passion for cars and racing."