Ford India appoints parts distributor for Maharashtra & Goa

Autoji Ford Parts, Ford’s exclusive distributor based in Pune, has started retailing Ford Genuine service parts to retailers and independent repair shops. Inaugurated by N Prabhu, vice president, Ford customer service operations, the 2000 sq. ft. facility is located at 17/8, D1 Block, MIDC Chinchwad, Pune and will help Ford streamline its parts supply network in Maharashtra and Goa.

Ford plans to expand the retail distribution of Ford Genuine parts to Gujarat, Rajasthan and Eastern India in the next phase. The move is a part of Ford India's strategy to target the mass market. The expansion on the parts and service front is essential to improve its after sales reputation, which isn't as good as that of brands like Maruti.

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