BMW launches its Urban Retail Store in India

BMW has launched its first Urban Retail Store with Kun Exclusive in Hyderabad.

The Urban Retail Store is based on the BMW Facility NEXT concept, offering customers both physical and digital experience of the brand. It is located at Plot No.1 & 2 Survey No.403/1, Road No.1, Nandagiri Hills, Jubilee Hills Hyderabad, Telangana – 500033.

The store comprises of a vehicle display area, BMW and MINI lifestyle collections, car accessories section, a mezzanine floor and cafe by Blue Tokai, which serves an in-house brew of BMW blend coffee as well as gourmet snacks.

The BMW Lifestyle Collection includes products such as the new BMW Collection, BMW Bikes, BMW M Collection, BMW Motorsports Collection, BMW Classic Collection, BMW Miniature, BMW Kids Collection, BMW Sports Collections, Montblanc Collection created for BMW, and BMW Iconic Collection. The MINI Lifestyle Collection includes the MINI 2020 Collection and the MINI 60 Years Collection.

Customers can also access the complete range of lifestyle products through an interactive screen. Customers can shop directly online and have the products delivered to their home.

Also, on display are the fourth generation BMW Cruise Bikes. The bikes are made of light and strong frame and come with a low maintenance Shimano Nexus 7–speed Hub gear and hydraulic disc brakes.

There is also an experience zone that offers information on the BMW product range using virtual reality. An interactive virtual product presentation is displayed on a large screen along with a car configurator.

Customers can also explore finance and insurance options.