BMW India introduces 'Prive' luxury privilege program

BMW India has introduced the Prive luxury privilege program for select BMW owners. The BMW Prive program is exclusively available to first owners of the BMW 7 Series, 6 Series, X6, Z4 and BMW M Cars. The program features four main categories: Bespoke Travel, The High Life, Grandstand and BMW Privileges, each offering a different lifestyle privilege.

Bespoke Travel

This category offers "special privileges" at luxury hospitality groups such as the Banyan Tree hotels and Six Senses resorts across Europe, the Middle-East, Asia-Pacific and Africa. Multiple destinations in India are included as well. Experiences such as ‘Out of Africa’ - a South African Safari hosted by South African ex-cricketers, are also offered by BMW Prive.

The High Life

The High Life category offers tailor-made products along with lifestyle and culinary experiences. High-end brands like Judith Leiber, Suneet Varma and L’Occitane offer custom-made products and personalized services especially for BMW customers. Privileges also include special access to a number of Michelin star restaurants.

Grandstand

This privilege opens the door to sporting events like Wimbledon, the English Premier League and Formula One, including the opportunity to meet and greet with international players. Adventure activity packages are on the cards as well.

BMW Privileges

BMW Prive also offers select privileges like dedicated BMW service advisors for prioritized service, access to BMW international events like BMW Golf Cup International, BMW International Open, BMW X5 Multiday Tour Namibia, BMW Motorsports etc.