MG India reaches out to owners of classic MGs. EDIT: Pics of parade added

GTO · 26th January 2018, 10:59

Brilliant marketing move. Excerpts from the press release:

Quote:

MG Motor India aims to reconnect with its true brand loyalists. Launches campaign seeking MG classic car owners

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British carmaker MG Motor (Morris Garages) today announced the launch of its initiative to reconnect with MG classic car owners in India. The brand is looking forward to welcoming passionate MG owners who have not only owned but also taken care of the classic cars from the British marquee.

The carmaker plans to welcome these owners to the India family and host them for various experiential events being planned as part of the brand’s journey in India. A significant number of MG owners have already reached out to the company from across India.

Owners can fill the simple form by clicking the link below:

Facebook Form Link: http://bit.ly/2n61Odb

Google Form Link: http://bit.ly/2G4N727

MG India reaches out to owners of classic MGs. EDIT: Pics of parade added-1965-mg-mgb-gt-mk1-coupe.jpg

AMG Power · 28th January 2018, 08:36

Quote:

Originally Posted by GTO

Brilliant marketing move.

Must be having some of the original DNA intact. Every bit of text in this and other MG ad's were meant to stir emotions in the automobile enthusiast like - "Play tunes with the gearbox on the country backroads".

V.Narayan · 29th January 2018, 14:56

Would anyone know what design approach are the new owners of MG likely to adopt?

Will it be like this - a Chinese car launched with the MG brand

MG India reaches out to owners of classic MGs. EDIT: Pics of parade added-mg6_f.jpg

Or will it be a modern day version of this the traditional view of MG of the 1950s to 1970s. In my eyes this stood for the handsome uncluttered look of an MG.

MG India reaches out to owners of classic MGs. EDIT: Pics of parade added-mg_mgb_open_roadster_1969.jpg

GTO · 19th February 2018, 08:20

Sharing yesterday's press release from MG:

Quote:

British carmaker MG Motor India (Morris Garages) today organised an MG Owners Meet & Drive as part of the 21 Gun Salute Rally.

The event was flagged off from the Golf Course Ambience Greens in Gurgaon. MG cars part of the drive included roadsters and convertibles like the 1935 MG P Sports, 1946 MG TC and 1965 MG Midget among others. MG B was the most popular of the cars, with three models including the popular MG-B GT fastback.

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GTO · 21st February 2018, 17:49

A treat for MG Fans. Sharing pics received from MG:

MG India reaches out to owners of classic MGs. EDIT: Pics of parade added-a54a2718.jpeg

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GTO · 21st February 2018, 17:54

Batch 2 of the pictures:

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CrAzY dRiVeR · 21st February 2018, 18:12

Wow!

When the initial annoucement came regarding MG India, I had dismissed them as a joke for reversing GMs fortunes.

But looks like they are making some very strong moves. Reaching out to enthusiasts and reviving the old brand - and such a large turnout for the event - Nice.

Hope they get the first product right as well. An SUV would be a good way to start.

CrAzY dRiVeR · 22nd February 2018, 00:09

MG India shared a video of the event -

https://www.youtube.com/watch?v=anqDqfQcuWU

CrAzY dRiVeR · 6th March 2018, 22:03

As expected, MG India is coming up with stories of owners with their classic MG cars. #StoriesofMG

Teaser video is out now -

https://youtu.be/KrpQAF3vUOI

KartikeyaL · 15th July 2019, 11:38

Mr. Madan Mohan became the 1st owner of a MG Hector in India.

http://www.youtube.com/watch?v=tW4h345OOBQ

29th January 2018, 14:56	#3
V.Narayan Distinguished - BHPian Join Date: Aug 2014 Location: Delhi-NCR Posts: 4,256 Thanked: 70,031 Times	re: MG India reaches out to owners of classic MGs. EDIT: Pics of parade added Would anyone know what design approach are the new owners of MG likely to adopt? Will it be like this - a Chinese car launched with the MG brand Or will it be a modern day version of this the traditional view of MG of the 1950s to 1970s. In my eyes this stood for the handsome uncluttered look of an MG.
	(2) Thanks

21st February 2018, 17:49	#5
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 72,616 Thanked: 317,369 Times View My Garage	re: MG India reaches out to owners of classic MGs. EDIT: Pics of parade added A treat for MG Fans. Sharing pics received from MG:
	(8) Thanks

21st February 2018, 17:54	#6
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 72,616 Thanked: 317,369 Times View My Garage	Re: MG India reaches out to owners of classic MGs Batch 2 of the pictures:
	(12) Thanks

21st February 2018, 18:12	#7
CrAzY dRiVeR Team-BHP Support Join Date: Jun 2006 Location: Bangalore / TVM Posts: 17,865 Thanked: 77,602 Times View My Garage	Re: MG India reaches out to owners of classic MGs. EDIT: Pics of parade added Wow! When the initial annoucement came regarding MG India, I had dismissed them as a joke for reversing GMs fortunes. But looks like they are making some very strong moves. Reaching out to enthusiasts and reviving the old brand - and such a large turnout for the event - Nice. Hope they get the first product right as well. An SUV would be a good way to start.
	(3) Thanks