Caution - long read!
Penning my experiences down, with the intent of helping fellow BHP-ians get some perspective on this highly discussed topic - no offence meant to anyone!
Well, I know I voted for the Fortuner less than a month ago, as mentioned in post #3 of this thread. So, what makes me want to change my vote to the Endeavour? Read on to find out...
I've been an out-and-out SUV guy from as long back as I learned to drive, more than 2 decades back. Have never owned a sedan in my life, and do not see myself owning one in the future, either! Needless to say, I have been an avid follower of the full-size SUV scenario in India, which implies that both heavyweights - the Endeavour and the Fortuner - have been on my radar for some time now, the mighty and super-capable (albeit aging) Pajero SFX in my garage notwithstanding. That said, I must admit that I got my hands dirty with (read "experienced") these SUVs up close and personal only very recently. The other 2 SUVs - Gloster and Alturas G4 - do not figure on my list for obvious reasons, no offence to admirers/owners of either of these.
I am sure most of you would agree with me that Ford India has made life very frustrating for shoppers in this segment, by dropping the 3.2 lit engine from the lineup! If not for that, many of us would have just booked the Endeavour without even blinking twice. But come BS6 and Ford India gave us a mixed bag of surprises - out went that torque-monster of an engine (the 3.2 lit) and in came the new kid on the block, the 2.0 EcoBlue (code-named "panther" to signify the punch packed by this small-sized engine), very ably supported by the butter-smooth 10-speed transmission. The first knee-jerk reaction from most would have been - "Damn, I missed the bus! Should've picked that 3.2 up while I still could, fresh from the factory". Well, that's not going to happen. So, let's move on. With this development, the choice was again a difficult one - the mighty Fortuner, with its decade long legacy, backed by the impeccable reputation of Toyota, or the ruggedly handsome Endeavour, with its inexplicable charm and charisma.
So, I decided to get my hands dirty and started calling dealers for test drives. Now mind you, I was getting into this test drive business after more than a decade, when I had multiple TDs of Safari and Scorpio back in 2009, eventually buying the Safari. Initial impressions - Ford guys were super courteous and got me a TD car within a day of my request, bang on time, having sent me a video of the sanitization procedure followed before getting the car for the TD. Not bad! Awed as I was with the Endeavour - have been a fan since its launch - I was blown away by the sheer street presence and boxy looks of the beast up so close! Climbed inside and immediately loved the interiors - have been a fan of light colored interiors since my Safari days. Won't drag this section as enough and more has been said about the interiors of the Endeavour. Coming to the drive, this was my first drive of an automatic and hence, took some time getting used to. The car pulled from standstill very smoothly, not with a surge of power akin to what I feel in my Pajero, but a pleasant linear acceleration. The engine was very silent and the gearbox went about its job smoothly, with me barely feeling the shifts. I drove the car over good, bad, and ugly terrain, and was very impressed with the ride. While I am not a big fan of sun-roofs, I realized that it does light up the cabin in a nice way and gives it an airy feel. The music system was awesome and the overall ride experience was very very impressive. Next up was the Fortuner - called up my nearest Toyota dealer and got to know that they still do not have a BS6 vehicle for test drive (seriously? we are in December 2020). I was okay with a BS4 and told them so. Was promised a TD after 2 days. Well, the car did come, a full hour and a half past the promised hour - reason: driver was out for lunch! Anyways, I was glad it was here at last. First thing I noticed was the engine noise - very loud and gruff. Now, I own a Pajero SFX which comes with an archaic engine, and hence I am used to loud diesels. But this one sounded rough in a very "truck-ish" sort of way, which many would like, I'm sure. Stepping in, I was greeted with sad interiors - again, enough said about this so won't get into the details. This was an M/T and man, was it hot! From the moment you release the clutch, a wall of torque accompanies you like a guardian angel. It is addictive and I was loving it, ignoring EVERYTHING else in the car. Drove the car over the same route as the Endeavour, and the difference in ride quality was very evident - I was being thrown about like anything. But I was so engrossed in enjoying the juicy engine, I ignored everything else. TD done, I made up my mind that this will be my next SUV - the Fortuner 4x4 M/T.
Next up, was a visit to respective showrooms to check the cars out in detail. I will not get into details here but overall, I was disappointed with levels of build quality of the Fortuner, again no offence to owners please, these are my personal observations and I could be wrong. Few things that stood out - body panels were quite light to the touch, doors did not close with a solid feel, underbody protection was not satisfactory for a 4x4 SUV, quality of plastics inside (switches, et al) was not premium at all, and so on. The Endeavour, on the other hand, felt solid from all aspects - the panels were heavy, doors closed with a reassuring "thud", underbody had enough protection (thick plates), and the overall feel was very satisfying. Came back confused again!
Planned for another round of test drives - this time, to focus on aspects which might have been overlooked during the first round. Drove the Endeavour a little differently this time, a little more aggressively, trying out the "S" mode, and was pleasantly surprised by the punch of the engine, best part being the smoothness of gear shifts and refinement of the engine. Could not help notice the lovely music system, precise steering, adequate dashboard height, etc. This was in sharp contrast to the sub-par music system on the Fortuner, not to mention the oddly raised dashboard with A/C vents at almost your face level. Next up was the Fortuner in its A/T guise this time - right from the word "Go", the gearbox seemed super confused, resulting in over-revving of the engine most of the time. Loud as it is, the engine noise was very prominent inside the cabin due to this. I immediately ruled the A/T out, if I were to go for the Fortuner. So, down to Fortuner M/T vs. Endeavour A/T! Oh, and yes - so as to leave no stone unturned, I test drove a pre-owned Endeavour 3.2 as well. With all other things remaining the same, the 6-speed transmission was nowhere as impressive as the 10-speed, with lots of sudden shifts, resulting in over-revving of the engine at slower speeds. That said, the difference in power/torque was quite evident during highway drives and for a spirited driver (which I am not), this one would clearly take the cake over the 2.0! Net-net, the Endeavour 2.0 was starting to stand out as the most likeable of the lot, for me at least.
From here on, for any potential buyer, things start to get subjective and a lot of factors come into play. I will try and summarize my conclusions as crisply as possible.
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Fortuner M/T - clearly an enthusiast's choice, offering oodles of torque on tap with better control via the manual gearbox. However, this would come at a significant cost - interiors, sound system, ride comfort, etc. This would have been my choice if I were a bachelor in my late 20s or early 30s

That said, someone who values engine power over everything else, would pick this eyes closed, especially with the supposed increase in power/torque figures on the upcoming facelift.
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Fortuner A/T - not sure who'd buy this, unless being driven around
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Endeavour 2.0 - offering a much superior overall driving experience, my vote has now changed to the Endeavour 2.0 simply because it is a better "package" if you will. The 2.0 lit engine is more than adequate for my needs (note: I am a sedate driver who rarely cruises at triple-digit speeds) and I am okay with the relatively lower power/torque figures for everything else that I am getting over the Fortuner, and the list is quite long - pleasant interiors, better ICE, solid build, better 4x4 hardware (rear diff lock, full-time 4wd), lovely gearbox, superb LED headlamps, to name a few. Another factor - with age catching up, and traffic getting worse, it is time to move on to A/T's!
The fact remains that there is no such thing as a perfect SUV (or a perfect car, or perfect anything, for that matter), and it all boils down to one's priorities, which, to make things more difficult, keep changing with time and age
Hope this analysis helps fellow enthusiasts shopping in this segment! Thanks for reading through!