Harley-Davidson appoints Peter MacKenzie as MD for India

TusharK · 28th August 2017, 17:57

Peter MacKenzie has been appointed as Managing Director of Harley Davidson India. He replaces Vikram Pawah who stepped down from the post in January 2017.

Harley-Davidson appoints Peter MacKenzie as MD for India-peter-mackenzie.jpg

Mr. MacKenzie will assume his new role with immediate effect and will be responsible for in-country sales, dealer network management, marketing, service and operations activities. He is currently the managing director for Harley-Davidson China. He will continue to hold this position and will be based in Shanghai, China. Additionally, Manish Agarwal, Country Manager will be handling day-to-day operations in India.

Peter MacKenzie has 25 years of experience in business development in the automotive industry and has been part of Harley Davidson since 2010.

GTO · 29th August 2017, 10:40

Over 7 months since Vikram Pahwa left for BMW

. Shows how hard it is to find bosses for automotive companies in India.

See this article - Severe talent crunch at top for global auto companies like BMW, Audi in India.

MacKenzie is not going to have it easy. I read somewhere that Harley's Indian sales were down 20% YOY in FY 2016-17. The early adopters & leisure buyers bought their Harleys in the early years. Now, it's time to convince more serious riders who are frankly spoilt for choice.

abhishek46 · 29th August 2017, 11:28

Harley appears to have lost the plot in India.

Their bread and butter model, the Street, did well initially, thanks to affordable price tag and Harley image.

However, a slew of Bad publicity (thanks to poor brakes, QC issues) has tarnished the reputation of the company to some extent.

And lastly, a flood of great products from rivals like KTM, Kawasaki, Benelli has totally taken away the limelight from the HDs.

Turbanator · 29th August 2017, 20:04

Looks he has already started taking tough calls, outgoing Fatboy and Heritage are being sold at discounts of around 2 lac as per this post. They must have unsold inventories at factories and to get rid of stocks is on top priority for any new guy.

http://www.team-bhp.com/forum/superb...ml#post4259604

gautam99 · 29th August 2017, 22:28

The new 2018 models are around the corner and older softails and dynas need to go out the door really quick.

28th August 2017, 17:57	#1
TusharK Senior - BHPian Join Date: Jul 2017 Location: Pune Posts: 6,556 Thanked: 57,766 Times	Harley-Davidson appoints Peter MacKenzie as MD for India Peter MacKenzie has been appointed as Managing Director of Harley Davidson India. He replaces Vikram Pawah who stepped down from the post in January 2017. Mr. MacKenzie will assume his new role with immediate effect and will be responsible for in-country sales, dealer network management, marketing, service and operations activities. He is currently the managing director for Harley-Davidson China. He will continue to hold this position and will be based in Shanghai, China. Additionally, Manish Agarwal, Country Manager will be handling day-to-day operations in India. Peter MacKenzie has 25 years of experience in business development in the automotive industry and has been part of Harley Davidson since 2010.
	(3) Thanks

29th August 2017, 10:40	#2
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 71,107 Thanked: 305,385 Times View My Garage	Re: Harley-Davidson appoints Peter MacKenzie as MD for India Over 7 months since Vikram Pahwa left for BMW . Shows how hard it is to find bosses for automotive companies in India. See this article - Severe talent crunch at top for global auto companies like BMW, Audi in India. MacKenzie is not going to have it easy. I read somewhere that Harley's Indian sales were down 20% YOY in FY 2016-17. The early adopters & leisure buyers bought their Harleys in the early years. Now, it's time to convince more serious riders who are frankly spoilt for choice.
	(1) Thanks

29th August 2017, 11:28	#3
abhishek46 Senior - BHPian Join Date: Oct 2010 Location: Bangalore Posts: 1,813 Thanked: 5,865 Times	Re: Harley-Davidson appoints Peter MacKenzie as MD for India Harley appears to have lost the plot in India. Their bread and butter model, the Street, did well initially, thanks to affordable price tag and Harley image. However, a slew of Bad publicity (thanks to poor brakes, QC issues) has tarnished the reputation of the company to some extent. And lastly, a flood of great products from rivals like KTM, Kawasaki, Benelli has totally taken away the limelight from the HDs.
	(1) Thanks

29th August 2017, 20:04	#4
Turbanator Team-BHP Support Join Date: Mar 2011 Location: Gurgaon Posts: 6,810 Thanked: 29,054 Times	Re: Harley-Davidson appoints Peter MacKenzie as MD for India Looks he has already started taking tough calls, outgoing Fatboy and Heritage are being sold at discounts of around 2 lac as per this post. They must have unsold inventories at factories and to get rid of stocks is on top priority for any new guy. http://www.team-bhp.com/forum/superb...ml#post4259604
	(1) Thanks

29th August 2017, 22:28	#5
gautam99 BHPian Join Date: Jul 2014 Location: Bangalore Posts: 138 Thanked: 60 Times	The new 2018 models are around the corner and older softails and dynas need to go out the door really quick.
	() Thanks