Re: 2017 Kawasaki Ninja 1000 launched @ 9.98 lakh Its sad buyers have to go thru all this crap for buying a bike of our choice. Well everything in India from washing machines to TVs to water filters, somewhere we are bound to encounter this carefree attitude of dealers, more so once they have sold you the product.
Coming to the Kawasaki story, presently almost every Kawasaki available in India has buyers (literally standing in line) waiting to buy them for a variety of reasons:
-The bikes are relatively well priced (continued in the next 2 points)
-The novice who wants an inline-4 experience has one for him
-The expert who wants a performance bike has one for him
-The Tourer who wants a good steed without breaking the bank has one
-The bikes may not look as sharp as an Italian, but still are very good looking
-Japanese reliability
-Relatively cheaper parts & labor for long term maintenance
-Relatively easier to sell on the used market
On the other hand, the other 'reliable Japanese alternatives', Honda is very conservative in the Indian market and brings an occasional new bike and as long as that sells, please dont trouble them asking more. Yamaha is more into selling mass volume commuter bikes/scooters and harping in the glory of the past heroics of bringing the R1 into India. While Suzuki believes the last man alive on this planet before humans become extinct, will be riding a Hayabusa and other bikes are not too relevant for India.
The Kawasaki dealers very well know this and have the we-are-out-for-lunch attitude with customers. On the other side, I recently called the Triumph Bangalore showroom for accessories/gear pricing and they patiently checked everything and gave me all the details on the phone, even called me back for some correction. For gear sizing the guy gave me the price and even politely told me to come over and check them out and if you need you can also test ride any of our bikes. Similarly for some technical query I called the Service and although he knew I didnt yet own a Triumph he was very patient and gave me all the information. Now these can be just individuals who are motivated in their jobs or it could be the culture at the dealership to just be good to all as you never know when a sale can happen.
Now going up the Kawasaki supply chain, given my own experience of dealing with Japanese companies for many years in the past, they have a very different approach to selling- They feel their responsibility is to make a great & reliable product at a good price, but the selling and support is purely the dealers job. So most of the 'good marketing' of these companies are handled by their European or North American arm, as Japan hardly involves in that. They expect the dealer to achieve his yearly forecast and beyond that whether the dealer throws the bikes into the sea or not, they dont care. They ensure their distribution agreement is also free of any third party liability and hence its all up to the dealer to do what he desires as long as he achieves/exceeds his sales targets. On a side note, many times when I have tried negotiating prices with Japanese, they have given me that look as if I asked them for their kidneys! Their attitude is I am giving you this good product at X price and you go out & sell it. So in general they normally give their best price and when we try to negotiate they take it that we consider them dishonest and hence we are asking for a discount or whatever and that can cheese him off. Any direct enquiry or complaint from the end user is just forwarded to the dealer and they dont care beyond that cos partly their philosophy is when they get involved with customers, its infringing into the dealers operations and thats not ethical to them. So IKM will merely act as a postman between Kawasaki-Japan and the Indian dealer network.
So given the above scenario, most Kawasaki dealers know that there is enough demand in their respective segments and with the explosion of the SBK market in India, enough people are waiting with their chips to buy the bikes. Its pathetic but thats the reality till there is some drastic shift in demand or competition!
Last edited by Haroon : 22nd August 2017 at 16:35.
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