This thread has been jointly compiled with GTO!
Why are supercar sales in India woefully low when compared to the size of the market? India is now a
top 4 car market in the world. We have a 3 million cars / year industry! And the number of crorepatis has also climbed. According to a recent report from the Income Tax department, 6,000+ Indians had a gross income of over Rs 5 crore in India (
81,000 had a gross total income of Rs 1 crore). Going by the number of Indians who under-report their income, it is safe to assume that the actual number of folk earning 5+ crores is far, far higher.
So, the market is there & the crorepatis are there. Don’t you think anyone who can pay over 2 crores for a Maybach S-Class or Range Rover Vogue can afford a sports car? They sure can. But supercar sales hardly account for anything here. Ferrari sells merely 20 – 25 cars annually in India, while Lamborghini does about 45. IMHO, even these numbers might be slightly inflated by the manufacturers.
Here are a few reasons I could think of. Please add to the list if you can think of more.
Reason #1 - Love for the backseat ![Why Supercar sales are so woefully low in India (relative to the overall market size)-p90165625_highres_rollsroyceghostse.jpg](https://www.team-bhp.com/forum/attachments/super-cars-imports-india/1893447d1688373983t-why-supercar-sales-so-woefully-low-india-relative-overall-market-size-p90165625_highres_rollsroyceghostse.jpg)
Truth is, most businessmen & corporate titans simply prefer the backseat luxury of a 7-Series or Rolls Royce rather than the front seat of a supercar. Indian CEOs are "comfort oriented", not "performance oriented". For every petrolhead like Gautam Singhania and Ratan Tata, there are 100 non-car enthusiasts like Azim Premji & Kishore Biyani.
Reason #2 - No parking @ home ![Why Supercar sales are so woefully low in India (relative to the overall market size)-screenshot_201905192246592.jpg](https://www.team-bhp.com/forum/attachments/super-cars-imports-india/1889782d1688367662t-why-supercar-sales-so-woefully-low-india-relative-overall-market-size-screenshot_201905192246592.jpg)
Parking spots in the major metros come at a premium. A parking spot in tony Cuffe Parade @ Mumbai costs well over a crore. Then, even if you are willing to pay, most buildings simply don't have additional parking space to offer! Any rich dude who can afford a supercar already has 3 - 4 cars in the house which use up all his parking spots. Where is he going to park his supercar?
Reason #3 - Where will you park it OUTSIDE? ![Why Supercar sales are so woefully low in India (relative to the overall market size)-lambo-gallardo-people-falling.jpg](https://www.team-bhp.com/forum/attachments/super-cars-imports-india/1891703d1688370690t-why-supercar-sales-so-woefully-low-india-relative-overall-market-size-lambo-gallardo-people-falling.jpg)
Even if you have a parking spot at home, where are you going to park it when you take it out? Impossible, unless it's at a hotel or a high-end restaurant. You can’t take a McLaren to a movie like you can take a Porsche Panamera. Some supercar owners actually have bodyguards who ensure nobody messes with their car when it is parked in a public area. Because of this problem with public parking, several supercar owners simply take their cars out for a morning / late night spin and head back home.
Reason #4 - Speed breakers! ![Why Supercar sales are so woefully low in India (relative to the overall market size)-img_8812.jpg](https://www.team-bhp.com/forum/attachments/super-cars-imports-india/1889787d1688367662t-why-supercar-sales-so-woefully-low-india-relative-overall-market-size-img_8812.jpg)
Forget supercars, most of these (
especially the toll naka bumps) are a nightmare to cross even with a Jaguar XJ sedan. You can enjoy your supercar on the expressway, but how will you get there? Believe it or not, many supercar owners actually transport their cars to the open road on a flatbed truck! Sigh, what a logistical headache. And God help you if you miss the Indian speciality = an unmarked speed breaker at speed.
Reason #5 - A public magnet ![Why Supercar sales are so woefully low in India (relative to the overall market size)-mclaren-crowd.jpg](https://www.team-bhp.com/forum/attachments/super-cars-imports-india/1891704d1688370690t-why-supercar-sales-so-woefully-low-india-relative-overall-market-size-mclaren-crowd.jpg)
Supercars and superbikes garner a lot of attention on the road. While some owners love the attention, others don't. Sanjay Dutt once said that he sold his Harley because every time he took it out, all the RX100s wanted to race with him (this was back in the 90s). Over-inquisitive Indian public flock to your car like bees to a hive. The best example for this is when India's first McLaren 720S came out for a spin (picture above).
Reason #6 - Too much attention in your neighbourhood
Pic Source If you buy a 2+ crore G-Class or Lexus LX, your friends + family + neighbours will know you're successful. They'll think you bought a "nice luxury car" and that's it. But if you buy an AMG GT in green or an Aventador, your neighbourhood will see you as "stinking rich". People living 4 km away will be talking about your new sports car, as will your relatives from the USA. That can attract all the wrong kind of attention & some businessmen simply aren't comfortable with it.
Reason #7 - Zero Practicality ![Why Supercar sales are so woefully low in India (relative to the overall market size)-img_20190407_085131367.jpg](https://www.team-bhp.com/forum/attachments/super-cars-imports-india/1889784d1688367662t-why-supercar-sales-so-woefully-low-india-relative-overall-market-size-img_20190407_085131367.jpg)
With seating for just 2, a bone-jarring ride from the rockhard suspension and laughable luggage space, supercars are weekend toys for most people. Just like superbikes in India, there are many supercars which have a running of just 500 - 1000 km / year. In comparison, a 3+ crore sedan or SUV will be used far more (
daily commute to work, holiday home in the mountains etc.). This is precisely why the Cayenne & Panamera account for 90% of Porsche's India sales. Indians value practicality, even when they're spending in crores.
One of the biggest issues any supercar driver faces is the lack of proper infrastructure. You can count the good roads in your city on your fingertips. Heck, one can't even rev a humble 530d beyond 2nd gear in the city - where will you redline your supercar? It's because of this reason that some Indians own supercars outside the country as well. That said, owners in North & South India are lucky because they have access to race tracks (
Buddh circuit and the Madras Motor Race Track).
Reason #9 - Not too many (older) car guys in India ![Why Supercar sales are so woefully low in India (relative to the overall market size)-dscn1853.jpg](https://www.team-bhp.com/forum/attachments/super-cars-imports-india/1889947d1688367912t-why-supercar-sales-so-woefully-low-india-relative-overall-market-size-dscn1853.jpg)
Most self-made successful personalities are between the age of 40 - 70. How many older petrol-heads do you know? I'm betting, very few (if at all). There was no proper car culture in India back in the day, unlike say in the USA, where today’s grandfathers grew up with 8-cylinder Mustangs, Camaros & Cadillacs. It's the reason why almost all supercars in India are owned by the younger "next generation" who have inherited their wealth.
Reason #10 - Strict Cops ![Why Supercar sales are so woefully low in India (relative to the overall market size)-mtpchc1800102301_01.jpg](https://www.team-bhp.com/forum/attachments/super-cars-imports-india/1889786d1688367662t-why-supercar-sales-so-woefully-low-india-relative-overall-market-size-mtpchc1800102301_01.jpg)
^ Above image from a speed camera. Believe it or not, this Lamborghini was challan'ed for doing 83 km/h on Marine Drive!! Whether it's the Sealink or the Expressway, cops have cracked down hard on over-speeding. Not to forget, some expressways have ridiculously low 80 km/h speed limits, where a Mahindra Bolero can comfortably do 90 km/h. Now, what are you going to do with your supercar?
If your company's shares have taken a hammering on the stock market, it has just reported a quarterly loss or you've availed of a loan from Punjab National Bank, it'll sure as hell be politically incorrect to buy a flashy yellow Porsche 911 Turbo! Bad PR for the company and the press would have a field day. On the other hand, if you were to get yourself a white 7-Series, no one would bat an eyelid. This holds true for politicians too. A famous politician's son is unable to drive his Lamborghini after the press / public questioned the funds for the supercar.
Reason #12 - Insane Pricing ![Why Supercar sales are so woefully low in India (relative to the overall market size)-maybach_4.jpg](https://www.team-bhp.com/forum/attachments/super-cars-imports-india/1889789d1688367662t-why-supercar-sales-so-woefully-low-india-relative-overall-market-size-maybach_4.jpg)
The government taxes the hell out of CBUs. As a result, Lamborghinis & Ferraris can cost over 4 - 5 crores on the road. In comparison, a locally-assembled Maybach is priced more fairly (
CKDs enjoy a lower tax rate). The wealthy didn’t get wealthy by not doing such calculations, or over-paying for their purchases. And frankly, these cheaper + luxurious alternatives (including the Range Rover) are all the car India’s rich want.
Reason #13 - Competition from Real Estate!
Pic Source Supercars cost as much as a proper house / office! When its down to a duel between a car or a property, the latter will win in 99% of the cases. Indians simply LOVE owning real estate...the more, the better. Most millionaires would any day buy an additional home / office / holiday bungalow instead of a supercar. A property will most likely appreciate too, while most supercars depreciate quickly. On OLX, 10-year old Lamborghinis have popped up for a ~75 lakh asking price.
Reason #14 - A bad rep ![Why Supercar sales are so woefully low in India (relative to the overall market size)-chc6cdrukaae031.jpg](https://www.team-bhp.com/forum/attachments/super-cars-imports-india/1889790d1688367662t-why-supercar-sales-so-woefully-low-india-relative-overall-market-size-chc6cdrukaae031.jpg)
The upper echelons of Indian society are filled with horror stories about supercar ownership. The dealer network is tiny and the brands behave like they're doing you a favour. This is unlike say Mercedes-Benz, which has service centres across the country & rolls out the red carpet for its clients. To make matters worse, Ferrari has a poor reputation in the country due to its relationship with Ashish Chordia,
which ended bitterly. Too many people were scammed by him & Ferrari is to blame too (it cared little about its customers).
Reason #15 - Complicated maintenance ![Why Supercar sales are so woefully low in India (relative to the overall market size)-10645164_317985348374139_8316611569569680383_n.jpg](https://www.team-bhp.com/forum/attachments/super-cars-imports-india/1889791d1688367662t-why-supercar-sales-so-woefully-low-india-relative-overall-market-size-10645164_317985348374139_8316611569569680383_n.jpg)
With their cutting-edge technology & race car speed, supercars aren't the last word in ease-of-maintenance or reliability. Service centres are almost inexistent, as is part availability (everything is flown in). Maintenance costs a whole lot of money & time. Some brands will fly the mechanic down to your city (costs big $$$), while some owners resort to shipping their cars to a different city for service. A handful of 1-percenters have a custom workshop in their garage. As the saying goes, if you have to ask about how much it costs to maintain a supercar, you probably can't afford it.
Reason #16 - Driver capability ![Why Supercar sales are so woefully low in India (relative to the overall market size)-12977006_583331605165513_5953779501310701799_o-1.jpg](https://www.team-bhp.com/forum/attachments/super-cars-imports-india/1893460d1688373983t-why-supercar-sales-so-woefully-low-india-relative-overall-market-size-12977006_583331605165513_5953779501310701799_o-1.jpg)
End of the day, how many drivers are capable of handling 700 horsepower? Even if one buys a supercar, it's an entirely different matter if he or she will be able to enjoy it. In comparison, there is no such skillset required for an uber-luxury sedan or SUV.
Reason #17 - Eye watering costs of repair ![Why Supercar sales are so woefully low in India (relative to the overall market size)-lamboz2.jpg](https://www.team-bhp.com/forum/attachments/super-cars-imports-india/1889792d1688367662t-why-supercar-sales-so-woefully-low-india-relative-overall-market-size-lamboz2.jpg)
Further to the previous point, if you damage your supercar, be prepared to pay through your nose. Even for a fender bender, repairs can go well into the 7-figures and the time taken will be spoken of in months (not weeks). Regular mechanical or electrical failure requires some pretty heavy cheques too.
Face it, supercars are uncomfortable. Most have a stiff ride, you have to sit really low (
tell your wife to do it in a skirt and see what she does to you), the seats are very hard / sporty, the drive is noisy (fun at times, annoying at others) and the overall experience unrefined (pure to enthusiasts though). While petrol-heads will love it, Mukesh & Neeta Ambani won't.
Reason #19 - Relatively cheaper fun ![Why Supercar sales are so woefully low in India (relative to the overall market size)-dsc01174.jpg](https://www.team-bhp.com/forum/attachments/super-cars-imports-india/1893452d1688373983t-why-supercar-sales-so-woefully-low-india-relative-overall-market-size-dsc01174.jpg)
You don't need to spend money to have fun in Indian driving conditions. W-a-a-a-a-y cheaper cars like the Cayman S, or even the Mini Cooper S, are a whole lot of fun to drive on your favourite ghat. They are more practical as well and there are lesser things to worry about. These make a compelling case for themselves in a unique country like India, vis-a-vis supercars.