[RahulNagaraj]

GoPro was one of the leading manufacturers of action cameras for quite a while. However, in recent years, the company has faced some stiff competition from new entrants such as Insta360 and DJI.



The new brands offer smaller cameras with easier-to-use apps, are priced cheaper, and have better tech - all of which have led to GoPro facing difficulties in maintaining its sales numbers. With the competition heating up, GoPro released a statement announcing that it would lay off 15% of its staff. However, reports suggest that the company has instead laid off around 26% of its employees.

As per reports, the brand's stock prices have fallen drastically, which has also led to a sales decline and inventories stockpiled. The company is said to have announced other measures as well to keep the brand going for the foreseeable future.

Source: RideApart

Link to Team-BHP news

[thomahawk]

I guess they were too distracted diversifying and skimped on R&D of their core product (the action camera). The GoPro 13 feels dated compared to what DJI and Insta360 is offering, and cost is so much more for what is on offer. Look at the DJI basic kit and compare that to what GoPro is offering - you have to spent quite a lot more for what you get out of the box with DJI.

The only thing GoPro 13 has is the wider range of accessories to choose from, but they are all very expensive and targeted at a very small userbase. I like the simplicity of Qwik app (although it is buggy and unreliable). As for DJI, I sold my gimbal after they removed Mimo app from Playstore (didn't want to install their app directly). Think Lightcut is quite similar to Insta's app - far too many features than I can comprehend. None of these brands (including GoPro) have any official service center in the country. All are based out of Hong Kong, if I'm not wrong; The distributor might help with a replacement at best? I have interacted with Insta360 and GoPro's (global) support - and the difference is night and day. GoPro will go the extra mile while Insta360 is meh (have no clue about DJI).

DJI to GoPro is what BYD is to Tesla. The DJI portfolio should worry every other company in the consumer-creator space. The DJI Mic, Osmo Pocket 3 are all big hits (and I'm not even talking about Drone - there isn't much serious competition in consumer space).

I think GoPro is in trouble and one might find huge discounts on their products going forward.

[itisravi]

Initially, GoPro was the exclusive supplier of action cams for DJI drones until there was a fallout between them and DJI. See timestamp 15:34 into the video:

https://youtu.be/weDjwOyZaMc?si=aAW56CNhLWTwhtcK&t=934

GoPro did venture into drone tech in 2016 with their Karma model but the attempt did not 'take off' as expected. They fell back to their USP (action cams) but the Chinese players had gained a lot of traction globally by that time. I think DJI and Insta360 are very aggressive with their marketing by giving out free/loaner kits to just about any youtuber with a decent subscriber base who wants to review them in positive light. While GoPros have many issues with heat management, clunky UI and software etc., the daytime image quality is still apparently the best of the lot.