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Originally Posted by how_you_doing There is nothing wrong with these "cheap" tactics. In fact, I think more and more corporates should do such things. Gift them all what they can right now. Even if some local dealer wants to give Honda Activa to an athlete in return for him tweeting/Instagramming/Facebooking the dealer's name, let them do it.
For Athletes, their golden years are only from 18-35 where they can earn well unlike corporate guys who actually start making well after 35. Most of us won't even remember the name of an Indian athlete who came 4th in the 2016 Olympics in Gymnastics.
Neeraj Chopra has already earned 10 Crore in the last 6 hours (Haryana Government offered 6 Crore, BCCI 1 Crore, CSK 1.25 Crore, and many more names), this is more than what many gold medal winners from other countries will make in their career. All these earnings and gifts need to be highlighted and covered by the media so Indian parents know that their kids can take sports as a career.
Indian athletes and their coaches need as much money as we can offer them. I don't think they are going to complain about who is joining the bandwagon, after all, it is their bandwagon! |
Unfortunately, these gifts do nothing for their careers. It would have been more than helpful if some so called corporates came with a sponsorship plan for the athletes.
Nobody wants to invest in the athletes but all come to bask in the glory when they win medals. Mind you, winning an Olympic medal is no joke at all. The amount that of 6 crores is peanuts for an athlete of the caliber of Neeraj Chopra. Just to put the whole thing into a perspective, just 10 days of training abroad before the Olympics costed the exchequer around 35 lakhs.
Both Neeraj Chopra and Vineesh Phogat were allowed to be trained abroad because they were treated as medal hopefuls. Around 1.6 crores for Phogat and 1.8 crores for Chopra was the expenditure by the government for their training and that’s for only six months. Athletes need proper training with best equipments and coaches to be able to win medals. If the corporates want, they can sponsor the athletes but no, they will not. Instead, they will try to hog the limelight when these very athletes, with their hard work and determination win medals.
I am all for appreciation, they deserve all the accolades but what they mainly need is sponsors. Many athletes have faded away because of lack of funds and not getting the best training and equipments. We are rejoicing for hockey but when needed, it was the state government of Odisha which came to their rescue when no corporate was willing to sponsor them.
An Abhinav Bindra went to the extent of brain mapping abroad to get to know his strong points and focus on them to be able to win the Olympic gold. He was lucky since he never had the problem of money. Not everybody is that lucky and that is where sponsors come in. It would have been more beneficial to the Neeraj Chopra’s and Chanu’s of India had the corporates came forward to sponsor them and help them in preparing for the next Olympics rather then gifting them cars. Talents like Deepa Karmakar (see I remember her fourth place finish in 2016) and Vikas Gauda would have won much had they got the best training facilities.
Lastly, athletes deserve much more then what they get in India. Just gifting cash rewards and cars doesn’t help much unless someone is at the fag end of the career. For a young athlete like Neeraj Chopra, a sponsorship is valued much more than a car or even cash. But then, who cares as long as one can bask in someone else’s glory !!
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Originally Posted by Sebring Harsh words, buddy. Winners deserve every bit of appreciation they get, be it in accolades or in kind. If Mahindra had not given anything, even that would be talked and criticized. Besides, how much more TRP would an established name like Mahindra get from this? Will they sell a single extra XUV 700, based on this gift? Yes, if my corner shop dealership tries to tag along with a great name I'd call it a cheap stunt. Just my two bit |
Winners deserve every accolade that comes their way but it seems cheap when someone else gets bragging rights just by gifting a car to an athlete who has put in the hard yards for years before making the podium. I remember, Deepa Karmakar was gifted a BMW by Sachin Tendulkar after Rio Olympics along with PV Sindhu. She returned the car and took cash instead of around 25 lacs since supposedly her hometown didn’t have the roads to drive or the service center of the said car company.
Deepa Karmakar was a unique talent and I still remember her
Produnova drill which was very tough to achieve. Some gifts and cash rewards after, where is she now ? She failed to qualify for the Tokyo Olympics and that is sad. Who knows what would happened if she got a corporate sponsor after Rio and was encouraged to go for the medal in Tokyo ? Now feel free to think of my frustrations when I see these corporates basking in the glory of the medal winners. Some things don’t change ...
Just adding a link of an article from the past which was published after Rio Olympics, just to have a perspective of things. Every Olympian is a hero for me, to even qualify for the Olympics is a great feat in itself and to win a medal, is even greater. The 4X400 men’s relay team broke the Asian record this time but still failed to qualify for the finals. Such are the standards of the Olympics, phew !!
Give them all the awards and rewards but give them the sponsorships as well. That will help them immensely.
https://www.hindustantimes.com/olymp...8T8lN_amp.html