Re: The fight for net neutrality is on! Time to reclaim the internet Here is one from linkedin:
A billion people with blinkers on? By Sandeep Bhat
Dec 30, 2015
Over past few days, some of my not so tech savvy friends happened to ask me what all the fuss around ‘Free Basics’ was about. Here’s my take on the same.
For long, government was the only organization that built and maintained roads in our country and we could travel freely on these roads. However, connectivity was limited as there were fewer roads and well, we all know how the condition of those roads was.
Over time, to provide better infrastructure for the people, The Government, which owns the land of the country, auctioned a small part of it to M/s Reliable Roads to build and operate roads across the country. These roads would provide connectivity to people to travel from one place to another. To recover their costs (and make profits as well), they were allowed to charge toll money from people who used these roads for travel. Since there was a lot of land available and government did not want M/s Reliable Roads to monopolize and exploit the people, similar deals were extended to M/s Atele Ways and M/s Idealistic Roads and few more companies who then built their own respective road networks. It was further mandated that these companies provide inter-connectivity at pre-determined points. This enabled a person starting his journey on a road owned by say M/s Atele Ways to reach a destination that is connected only through the road owned by M/s Idealistic Roads.
This resulted in people being able to travel faster, to different destinations often. Also more people along these roads got connected to these highways over the years and each company vied with each other to get more and more people on their road network. This availability of road networks led to increase in travel and more and more people felt inclined to take to the road, inspite of being charged for travel on these roads.
As is bound to happen, over years, enterprising people sensing opportunity, opened businesses along these roads, where people could visit and buy whatever was available. People were happy, and these businesses were also happy. However, the road building and operating companies were not so happy. Reason being, more and more money was being spent by people in these businesses, than paying the toll to travel on the road.
M/s Altruistic Faces was one of the businesses that had prospered because of this network of highways. However, as all businesses they also wanted to grow. They calculated that more than 80% of the population was still not able to use these highways as they could not afford to pay the toll. So they hit up a brilliant business plan. They, along with M/s Reliable Roads decided to provide free access to these ‘unfortunate’ people with only and only ‘altruistic’ intention that they could also enjoy travel like others. They bombarded people with advertisements around how it would benefit them.
However, it came with some caveats like these
These people need to put blinkers on while traveling on these roads for free. These blinkers would enable them to only see and shop at M/s Altruistic Faces or its associates.
Any business wanting to sell anything to these people had to go through M/s Altruistic Faces and they would have to adhere to a set of guidelines decided by M/s Altruistic Faces. Only then could the people with blinkers on be able to see these businesses. Of course, these guidelines could be changed at the will of M/s Altruistic Faces anytime in future.
Because of these blinkers, these people would never come to know that other businesses (not part of M/s Altruistic Faces alliance) existed at all.
To take the blinkers off and to see the rest of the business along the road, people would have to pay toll like everyone else.
Well, what’s wrong with that? After all, people are getting to travel for free.
Isn’t it?
Well yes, they are. Or, are they?
Let’s visualize a bit further. Let’s say I am one of these ‘unfortunate persons’ who uses this ‘free highway’ provided by M/s Reliable Roads and M/s Altruistic Faces. One day I meet with an unfortunate accident and want to get to the closest hospital. Now, the only hospital that is part of M/s Altruistic Faces Alliance is the one that charges exorbitantly, has not so good doctors, and is 20 kilometers away. I don’t have any option but to go there, because of point #3 above. I would never know about another, better and cheaper hospital, that’s just a kilometer away even if it exists, because the hospital is not part of M/s Altrusitic Faces alliance.
Who’s the real beneficiary?
Sounds extreme? Ok, let's take another scenario. I am a poor farmer and am grateful to M/s Altruistic Faces and M/s Reliable Roads for providing me access to the highway and use it often. It’s time for me to buy seeds. Now, the only businesses open and available along this highway are the ones that advertise and sell Genetically Modified (GM) seeds. I’d never get to know about the drawbacks of using GM seeds because there is no other shop on this highway that provides the relevant information and/or sells non-GM seeds. Over time I would get brainwashed into buying GM seeds, because I am not aware alternatives exist.
Again, who is the real beneficiary here?
Now imagine a billion people with blinkers on! And decide for yourself who gets benefited, and who is the loser?
So, in conclusion, is the intention of M/s Altruistic Faces really ‘altruistic’ as is being portrayed in full-page ads? Of course not! It is pure business. Had it been ‘altruistic’, they would just allow people free access, without blinkers and let them make a ‘real’ informed choice. Let no one fool you! |