Read this on the Deccan Herald online edition! Pretty good move.
Now I'd like to see them try this with adults. I feel its a good way to get some traffic sense in the public. Every city ought to have such tutorials, using the same platform of information so that everybody follows the same rules & maintains some discipline.
Kids get tips on traffic safety DH News Service, Bangalore: The initiative, 'Toyota Safety Education Programme (TSEP) - Road Safety: My Right, My Responsibility', will be held over a period of five days in select schools.[FONT=Verdana]
In order to create awareness about road safety among children, global auto major Toyota Kirloskar Motor (TKM) on Thursday launched a first-of-its-kind traffic safety initiative.
The initiative, ‘Toyota Safety Education Programme (TSEP) - Road Safety: My Right, My Responsibility’, will be held over a period of five days in select schools. It involves children participating in traffic-related computer games, manning traffic booths, screening of animated films, interactive tutorials and participation in a mobile traffic park.
Launching the TSEP at the Sacred Hearts Girls High School, Transport Minister N Cheluvarayaswamy said, “In 2006, road accidents claimed 909 lives in Bangalore City alone, partly because of the huge growth in number of vehicles,” he said.
While 1991 had 14 lakh 33,000 vehicles, it has now reached a staggering 69.4 lakh vehicles, he added. Commissioner of Police, N Achuta Rao said, “It is great fun to violate traffic rules. It thrills, But the moment an accident occurs the fun stops and the pain begins.”
Mum on second plant
Managing Director of TKM Toyoshima told reporters that discussions were on with various state governments on Toyota’s second plant.
On Tata’s Rs 1 lakh car, he said the Tata Motors project is probably aimed at those upgrading from a two-wheeler to a car.
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Catching them young
[FONT=Verdana]TSEP is an interactive learning programme on traffic safety designed for schoolchildren in the 6-13 age group. Its objective is to educate kids in basic and day-to-day traffic safety procedures. The TSEP will reach out to 20 selected Bangalore schools and cover more than 20,000 children in 2007-08.
A mobile traffic park, equipped with 12 pedal cars and 25 traffic signs on makeshift roads, will be set up by Toyota at these schools during the five-day programme, and a 45-minute instruction session would be held per day. Toyota will distribute a TSEP kit consisting of books on road safety tips, a T-shirt and cap to winners of a safety quiz. For details, visit
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Deccan Herald - Kids get tips on traffic safety