Tata Aria from a design point of view Hey guys!
This is my first ever post on Team-Bhp! Yay!!
Ok all joking aside, I thought I might put my head into this 20-odd page debate about the Aria. Now I am an automotive design student so I think I might be able to share some light on some of the design-related controversies. Here's my take on:
a) Ugly rear-end: Since most of the car is very similar to the concept car, my guess is that TML didnt want to invest in another restyle if it wasnt necessary. Its easier, and cheaper, to work with what you have rather than spending another 2 months fixing something for aesthetic purposes.
b)Quality of interiors: Okay here's a little secret. Automobile companies spend literally millions on giving customers the Illusion that their cars are built right. Its called "quality perception" ( check JD-Power ratings). Thats actually a key phrase. Truth is you can't really tell if the cars are made well until you buy them. The only way you can tell is to check in places you wouldnt normally see. i.e the bonnet, under the seats, and other hidden areas. Panel gaps are also a good way since it shows the stamping of the sheet metal and tolerances are consistent. And the biggest controversy of all....*drummroll*
c) 3rd Row Seating: Okay this is a little controversial so try to keep your cool while I lay my theory out. IMO there are two scenarios.
1) 3rd Row Cargo space was a critical design brief: The design brief is the ( Enter Religious Book Here).Many companies go to great lengths to try and keep the final product as close to the original concept as possible. My guess is that one significant demand of TML was to have "x" liters of space behind the 3rd row. Okay, you might ask why dont you put in on the roof then? Good point, but here's a clue. It doesnt have a standard roof rack. My Wagon R has a roof rack, as do many many cars. Maybe the logic was that it was very LS (Low Society) to put your things on the roof in the elements...which does have some merit. Have you seen a Audi Q7 with stuff on the roof?? Exactly.
2)3rd row was a design change: I know I mentioned that the brief was very important, but sometimes designers need to make decisions based on customer expectations. In most western markets families tend to be nuclear and about 2-5 members. So for most SUV's 5 seats will do nicely. India however tends to have more family members per head. More importantly, having more seats makes the car more Practical in the eyes of consumers, making the car more attractive. In fairness, 3rd row seats are VERY VERY hard to engineer, especially 4x4's. Even Range Rover decided against it because they didnt feel the investment was warranted. 3rd rows are almost always cramped to some degree, with exceptions of course. Most car companies plan way in advance to allow the engineers to design a chassis with this in mind.
The new Audi TT's rear seat is actually a joke in the design business, as is most sports cars, convertibles and yes even SUV's. Have a look at Acura's Crossover. The 2nd row is absolutely terrible. So be rest assured this is by no means just a TATA problem. Its an industry-wide challenge.
Some Extra Points:
1) I believe the Aria is VFM considering that it is NOT in the Innova market. The top-end model is a lot cheaper than even the basic versions of Captiva, Endeavor and Fortuner.
2) This Chassis may be used for a new family of SUV's and MUV's, I dont think that family cars and small cars will come out of this, its no impossible, but in this day and age, I wouldnt recommend it.
3) I hate to say this but I think most of the people here (except the reviewers) have not got the real feel of the car. Most of the demo cars have just arrived and as such have not been run-in. So its probably too early to gauge the ride and handling.
4) I intend on buying this car....yup I'm placing my order first thing on Monday. WIll keep you guys posted!!
...so what do you guys think? |