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Originally Posted by AnAntinspired As a starting point, attaching the images of the Virtus taillight. That car itself has been 'inspired' by the Hammer of Thor headlights of the Volvo, which has both patent and marketing nomenclature. Virtus atleast took a front element to the boot. The Maruti was lazier than that ....
As someone who likes turning back to look at my car after iv parked it, this would warm my ears in being a wannabe Virtus on the cheap! |
As much as I like the play of words here, I don't see how it is a 'blatant copy' of the design, inspired yes, maybe, as it goes well with the overall rear design. For all the noise about hammers, there are lot of other differences, starting with the overall shapes itself, the way indicators and reverse lights are stacked, the way the chrome line flows inside...
See below. The Virtus' tail light assembly is smoothly integrated with the boot in a straight line, while the Dzire's is a bit jagged (see yellow line) due to the boot opening. The 'copied' tail-light design fits here perfectly as it helps cut the chrome strip abruptly, also making the tail-light look bigger in size to reduce the metal bulk (marked in green <->) which otherwise would have looked odd.
The arrow shape of the red tail light section also goes well with the overall flow of the car at the rear.

So yes, if it is serving the purpose well, I don't see any reason why a design element cannot be reused. I would happily call it a copy if the entire tail-light design was lifted and pasted on the rear which is clearly not the case.
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Originally Posted by AnAntinspired Originality of form, which comes from confidence, is not a trait of most Indian business houses especially when preparing a mass market recipe that needs to do volumes. In that regard, Indian product business briefs are still finance led vs fashion forward. And we contribute a great deal as bring a non-experimental, I want my 100 rupee car to look a million bucks pressure point for the business. |
Vehemently disagree here. Time and again, we have embraced and appreciated new designs as long as the product is good in other aspects as well. Take for example the first generation Swift. The car looked odd, even had smaller boot because of the design, but Indians accepted the car really well. The Nano, too was well received initially when it came to the design. The XUV500 had some crazy elements too.
A mass market recipe will in all probability, have a safer (neutral) design approach, not just in India. The VW Polos, Octavias, Corollas that sell in large numbers across other countries don't have polarizing designs.
I find myself smiling while I type this, but what is with this 'We Indians do this.. and that ' ?
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Originally Posted by AnAntinspired The first Dzire itself is proof one can be different in form and become a best seller. To my eye that inspired by Ambassador like form was atleast unique. |
You and I both know that, that design will simply not sell in today's time, just because it is unique. The Swift DZire originally sold not because of its looks, they were horrible, but the Swift had bought something nice to the table (Engine power, reliability, agility, cabin space) and the Dzire augmented it with increased boot space.
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Originally Posted by AnAntinspired Especially in the light of Suzuki being associated, which continues to churn out some really fantastic unique designs for their cheapest international models... Maruti for India though has gone all over the place - BMW copied tail lights for Ciaz, volvo based for Wagon R and now this Virtus copy.....Anyone who says it's not copied but because of lack of options or coincidences, needs a design and product manufacture understanding session I ain't giving for free. |
The latest Swift when launched in the U.K. got compared with the Mini Cooper as there are too many design elements that look familiar. The latest Peugeots look eerily similar to latest Tata Cars, the Tiago looks the same as Honda Brio sold in SE Asia. Suzuki's other cars like the A-Cross, S-Cross have similar design traits with Invicto and Grand Vitara sold here in India. I don't think anyone is blatantly copying anything as I mentioned earlier. Using a design element to fit a particular design is not 'copying'. Apple having a shiny metal ring around its camera lens, and Samsung having the same around theirs, does not mean they copied each other.
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Originally Posted by AnAntinspired ..I realise the mistake is to state my opinion based on a higher product virtue such as design, about a car seeking the base virtue of being maintainable and cheap (and now, safe too!?). |
Agree, Yes, it is really a mistake to state such opinion in the context of this particular car. Product design as a higher virtue is relative when it comes to something as complex as a car aiming to be mass market seller. Like I said, there are other best sellers (Corolla, Octavia, Golfs) which are not winning any beauty contests or turning heads just for their looks.
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Originally Posted by AnAntinspired Advance apologies to anyone else who reads this, for i understand this may be too informed a perspective interfering with your simple Dzire to own one! No debate invited, good luck. |
Not sure if it is informed, but it is definitely a flawed, skewed and irrational perspective that needs correction. You are essentially saying that people buying the Dzire are doing so not for the design or looks but for other reasons, which is wrong. Many people WILL buy the Dzire for the way it looks compared to other sub-4m segment cars. Like I said in the previous post, it took me all these years to start liking a sub-4 meter car when I finally saw this version.