[horseblood]

Calm down guys!

As per Nissan, they have launched this car as a 'halo' product to showcase what the brand is capable of. I see this as a marketing move. They are anyways not expecting much sales from this so pricing is immaterial, which is why they're bringing it as a CBU. Had they been even an iota serious for this, they would have gone to the assembly line.

This is sort of trailer for 'time pass' (read avoid dullness & inactivity) till they have some meaningful products for the Indian market in a couple years time.

[blueather]

They could have launched Sentra, Versa, Juke or Leaf. Even they wouldn't be huge success but would easily do better numbers than this dead on arrival product.

It baffles my mind that an actual person okayed this decision. Just absurdity all around.

[amritpal2489]

I m appalled at the pricing. Whatever the management at Nissan India is smoking it has to be outta this world stuff. Just imagine what other people will think about the owner of this car who is out on roads with this atrociously priced vehicle. Being a Rogue (Xtrail is called Rogue in America continent), I really admire the vehicle. I wanted to buy one in India but at this price, No man, never.

They should have launched Ariya at this price point

[Turbanator]

This is what Nissan should have got instead. This would have given them a lot of publicity as well would have been a right halo product, not this punny 3 cylinders. I doubt if they will be able to sell even one car at this price!


https://www.nissan-me.com/vehicles/new/patrol.html

They could have launched this at around 2 Cr and would have got guaranteed 2 digit monthly sales. Some importers have arranged these for private customer around this price in Delhi. A fellow Bhpian has both LC300 and this and he find the Patrol superior in comfort.

[Axe77]

Originally Posted by horseblood

Calm down guys!

As per Nissan, they have launched this car as a 'halo' product to showcase what the brand is capable of. I see this as a marketing move.

To get a halo effect with halo pricing you need to mate it with a halo product. There is nothing halo about a 3 cylinder 4x2 crossover with fabric seats. Like Turbanator said below, if you’re going for Halo you can even consider a well over 1 cr Nissan Patrol and it’ll still find some taker! This one, heck if I’m a dealer, I’d be loathe to invest even in a discounted demo vehicle.

Originally Posted by Turbanator

This is what Nissan should have got instead. This would have given them a lot of publicity as well would have been a right halo product, not this punny 3 cylinders.
…

https://www.nissan-me.com/vehicles/new/patrol.html

I was amused enough when they launched it and the price reveal is literally the icing on the cake.

- Puny 3 cylinder unexciting engine: check
- Missing segment consistent features: check
- Ordinary interior with fabric seats: check
- No AWD / 4x4: check
- Non existent brand equity in India: check
- Inconsistent dealer network: check
- Inexplicable CBU pricing: check
- Dead on arrival: CHECK

[microscopic]

Originally Posted by horseblood

Calm down guys!

As per Nissan, they have launched this car as a 'halo' product to showcase what the brand is capable of. I see this as a marketing move. They are anyways not expecting much sales from this so pricing is immaterial, which is why they're bringing it as a CBU. Had they been even an iota serious for this, they would have gone to the assembly line.
This is sort of trailer for 'time pass' (read avoid dullness & inactivity) till they have some meaningful products for the Indian market in a couple years time.

I too think the same. It is a marketing ploy to build brand image in the Indian market. As T-BHP members, we may be aware of the intricacies of the product, and so are the customers who would buy a product of this nature. For an average car buyer, these much details are immaterial. So Nissan wants to build an image among the mass market buyers that the brand is very capable of challenging at Fortuner levels.

In the meanwhile, they will work on products lined up for India and launch them.

All that said, until they address their core issues of insufficient market reach and access to the customers, all these efforts will be in vain and I don't see their sales numbers increasing.

[arindambasu13]

Originally Posted by horseblood

Calm down guys!

As per Nissan, they have launched this car as a 'halo' product to showcase what the brand is capable of. I see this as a marketing move. They are anyways not expecting much sales from this so pricing is immaterial, which is why they're bringing it as a CBU. Had they been even an iota serious for this, they would have gone to the assembly line.
This is sort of trailer for 'time pass' (read avoid dullness & inactivity) till they have some meaningful products for the Indian market in a couple years time.

If Nissan indeed believes this to be a halo product, then they really need to get their definition of halo product straight. This is nothing more than an unexciting humdrum addition to the SUV bandwagon, with uninteresting engine, pedestrian looks and no real USP to speak of, that too at high pricing. The earlier X trail launched many years back in India, looked way better and more butch than this current boring design, and was indeed a unique and exciting product at that time and stage in India. This one is an uninspiring and frankly needless addition to the Nissan lineup.

[ac 427]

Originally Posted by horseblood

Calm down guys!

As per Nissan, they have launched this car as a 'halo' product to showcase what the brand is capable of. time.

In that case, Either you or Nissan needs to understand the definition of a Halo Product.

It is the top of the line, no hold barred, top tech, top innovation, top value, best of the best that the company can offer.

Why Halo products? As it creates as impression about the brand, OH wow the la Ferrari has a wicked hybrid system, oh the GTR has every engine made by master technician and so on....

What Nissan is doing isn't introducing a Halo product, but infact considering Indians a fool and think we will buy anything at any price (somewhere that is true as well )

Phew, rant over.

[sudeepg]

I don't understand what the fuss is all about

Did we expect anything different from Nissan with this 3-cylinder CBU? There might be a few takers in our market, just like there are takers for el cheapo cars that some manufacturers put out or the overpriced Toyotas. Purchase without any thought exists in every market. Post after post the opinion is the same and we are just wasting our time sharing the same opinion.

The market will give an appropriate response to Nissan.

[anshu1101]

Crazy pricing, but I guess this was to be expected for a CBU product. I'm not entirely surprised by this.

That being said, a 3-pot CVT that costs 50 lakhs! And Nissan is no Toyota either to command such a premium. I' pretty sure the X-Trail is going to be dead on arrival. There are better products at lower price points - Kodiaq, Fortuner, Meridian.

[Siavi]

Just as expected. Not at all surprised by the pricing. I had a feeling that it would be atleast 50- 55 lakhs otr and here we are. Dead on arrival!

[karan0009]

Really feel for the Nissan dealers who will be dumped with this 50 Lakhs 3 pot CBU. Good luck to them to get rid of these units even at 10-15 lakhs discount.

[akg7091]

Discounts of 15L coming in a few months for sure !

[Nalin1]

Originally Posted by microscopic

I too think the same. It is a marketing ploy to build brand image in the Indian market. As T-BHP members, we may be aware of the intricacies of the product, and so are the customers who would buy a product of this nature. For an average car buyer, these much details are immaterial. So Nissan wants to build an image among the mass market buyers that the brand is very capable of challenging at Fortuner levels.

In the meanwhile, they will work on products lined up for India and launch them.

Of course no doubt about that!. This is to create a buzz and selling is a bonus. No plans to sell 2000 cars per month at all!. Only to get people to get talking about a 'flagship' luxury SUV from Nissan .

[uditanshh]

The same India spec Nissan XTrail variant retails as the Nissan Rogue S FWD in the USA. The S FWD is the most basic trim in the USA lineup and costs just 28000USD ex-showroom equivalent in USA. However Nissan India is selling the same variant in India for a price exceeding 59000USD??? IDK what kind of pathetic economics Nissan India has worked out but this car is going to fail spectacularly. Even if we ignore the price, is Nissan India's sales and service upto the mark for a 59K USD SUV?

Just wake up Nissan India, please wake up! Not offering the e-POWER or the e-4orce powertrains, even as options, was another huge mistake.