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Originally Posted by HP-BHP Interim Update 2 - Some interesting (but non-conclusive) Update - | My Ongoing Nightmarish Sales Experience with Hyundai | Capital Hyundai, Noida |
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Originally Posted by HP-BHP My Planned Next Steps:
After thinking a lot, I came to the conclusion that this whole reached a point where cancelling this booking would not make any difference for Hyundai (as they have 1000’s of customers like me so they don’t give a hoot about us as customers). I am thinking about the following: Email Track:
As the first step, I am planning to send a reminder mail to Hyundai marking all the higher up (whatever I can find) clearly stating my intentions to go on social media along with publishing the copy of emails on social media.
Worst case, if there is still no response even after a week then I will start couriering printout of all the emails on a weekly basis to Mr. Vikas Jain at Hyundai (at Gurugram). Social Media Track:
Not sure if this is the right approach but if Hyundai is giving me lemons then at least let me enjoy the lemonade . Do let know if you guys have any other idea. |
Interim Update 3 – Interesting & Conclusive (fingers crossed) Update
As I have mentioned in my earlier post, since there was no response from Hyundai, I sent a reminder mail to Hyundai and this time I addressed it to Mr. Vikas Jain (Vice President, Unit Head - Sales, M/s. Hyundai Motor India Limited), Mr. Sudhir Peethambaran (Head - CRM, M/s. Hyundai Motor India Limited) and Mr. Pankaj Tiwari (Assistant Vice President, M/s. Hyundai Motor India Limited). I did not had their email address but I still send it to the available email addresses with me.
I am attaching the mail for everyone’s reference. Though the mail is long but it would be an interesting (and part funny) reading for anyone who is interested.
Some extracts from the email:
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The next steps:
I am not someone who likes to stretch things and I have been extremely patient with all my dealing with Hyundai (I hope the Capital Hyundai team can vouch for the same). I have not even raised my voice even once wherein I have been at the receiving end of this whole ordeal. Not even once I went to the dealership to create a scene. But it seems that the Hyundai team is gung-ho about blocking my arteries due to stress for this car. I am doing the following things (as you guys have pushed me a lot): - Posted my ordeal on TeamBHP Forum (already done): I have posted about my experience and order deal at TeamBHP forum under the official Creta 2020 Review. I am attaching the few responses of members for Hyundai India. I will post all the updates (including this mail) so things are transparent for everyone including prospective buyers and media houses.
- Emails (already done): I have already sent out emails to Hyundai and from now on will keep on sending reminders to the mail till anyone within your team takes the pain to respond or call me.
- Hard Copy Letter (will do it in case there is no response/car allocation this month): Since no one in Hyundai respond to the emails (I did not even receive an automated acknowledgement) I will print and send a weekly digest of all the emails (which I have sent) to your new HQ at Gurugram (by the way its a great office - coincidentally I was present at the occasion of foundation stone being laid by Mr. Rakesh Srivastava at the beginning of 2018). I will try to print all the emails, web posts and social media posts and courier them to Mr. Vikas, Mr. Sudhir (Hyundai) and Mr. Pankaj every Friday.
- Social Media (will do in case there is no car allocation this month): While I personally do not want to go public on this but Hyundai India has not left any other option for me. I will keep the tone of the social media posts/mail funny as Hyundai has made their customers a joke.
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I would also like to apologise to the Hyundai India team as any complaint from a prospective customer's bogs you down (at least I would like to believe that it does for the Hyundai India team) but frankly, this whole episode has disturbed me deeply. I know what it takes to build a brand and even one negative review/customer perception brings lots of disappointment. Your journey in India has been tremendous and I know you all have worked hard on it but let's face the fact, this is not the way to handle success. This is not the way to handle customers. Let's try to be a bit more prompt, courteous and committed.
I know, as a brand all my mails, my posts, my efforts might not (rather will not) affect you but I will try whatever is possible for me to do. Do remember for every customer complaint there are 100's of other unhappy customers who have remained silent.
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The aftermath of the Email
After sending the mail, I got a call from the dealer representative and she was literally laughing after reading the mail. As I have mentioned earlier, since I had nothing to lose, I went with the humourous way. She said that while getting the car this month is not possible as pan India allocations are completed but for sure the car would be allocated the next month. She mentioned that since I have again sent the mail, Hyundai might be able to do something on their end but I should not keep my hopes high.
Post this call there was absolute silence. No revert on the mail (again no auto-response), no calls from Hyundai (only the dealer called). While this was expected, but I was disappointed and hence I went to the second step.
Dispatch of hard copy
After the reminder mail, I couriered the hard copy letter along the copy of emails and other attachments individually to Mr. Vikas Jain, Mr. Sudhir Peethambaran and Mr. Pankaj Tiwari at the new HQ based out at Gurgaon. The same was delivered to the address the very next day (i.e. on Saturday).
The silence continued for Monday also. No call, no email and no acknowledgement. I was planning to go for the third step i.e. going on social media and started working on the ideas of memes for the same. But then..
Finally, The Call (but not from Hyundai)
On Tuesday morning, I got a call from my GM Sales of Capital Hyundai. He congratulated me and said that the car has especially been allocated to me and they will get the VIN by evening. He said that he needs confirmation from my side that I have satisfied with the resolution. I thanked him for his efforts and told him that I will send the email as soon as I get the VIN.
In the evening, I got the call from the dealer CRM team that they have received the VIN and GM Sales is mailing the same. I got the mail in the next 5 mins with the VIN details and I have been told the car will be in transit soon and should reach in the next 10 days. I have sent the appropriate reply to the mail (stating my satisfaction with the resolution) and also mentioned that the provided VIN is of only 17 digits (the last two digits stating the month is missing). The dealer said that the same would be given once the vehicle is in transit.
I still have the concern regarding the month of manufacturing but I feel since the vehicle is so much in demand, it should not be an old stock (or probably I am again being naïve here). What do you guys think? I will keep you guys updated on this.
The points which still bothers me:
- While I understand that there is a big demand-supply gap here but I am still not able to understand why Hyundai did not respond to email or called even once. I can understand that the Hyundai team did their job (in the background) and then only the car was allocated but why everything was routed only through the dealer. What if tomorrow I face some issue with the dealer? Will Hyundai again route things through dealer only?
- Another point is that Hyundai managed to somehow get a car even after all the allocations were completed which means that allocation is actually dynamic. There is a possibility that since the cars do get allocated out of turn also through the Clicktobuy platform, the car could have been from that lot.
- There is no transparency in the process. I made the noise after losing my patience in Aug and the car was allocated in 12 days from the date of lodging the complaint. What if, if I had lost my cool earlier (say in July). Will, that would have resulted in the same?
Lessons Learnt
While I am still not sure if my complaint, my post on TeamBHP, my mails, my letters made the impact or it was the dealer or Hyundai who did the magic (or it is all a coincidence) but yes creating noise does make few things move.
I am still sceptical about the delivery commitments (will be sure only after the PDI) as there's many a slip 'twixt the cup and the lip so I am keeping my fingers crossed.
I am attaching the mail for everyone’s reference. Will keep you all posted.
** I have masked the names of the who are not publicly available in the mail and the post for individual privacy purposes.