Re: Tata Hexa : Official Review Tata has shot themselves on the foot again with Hexa's pricing.
What does Tata Motors think of themselves?
That they are a Toyota? a Hyundai?
Tata, please understand your reputation is rock bottom and it takes several years of consistent delivery of high quality products and service to build a good reputation. Tiago was your first decent effort after a long time. Do not tell me, "Hey see the Tiago is good". No, the design is very ordinary and the car is rapidly going down on the sales chart. Again, do not say, "the Celerio is ugly". You are not Maruti!
I would like to know which MBA in Tata decided that -- our product(Hexa) is good let's price it at par with the competition. That MBA should be taught that Reputation is a big part of any business. You carry a baggage, you forget that and you go to a customer and say, "Listen, I have a great product and service this time. Buy it". Isn't it a basic thought process to understand what the customer is going to think and say?
Tata should have undercut the XUV by at least 2 lakhs across every variant. If that means losses, so be it. You got to toil hard to build reputation in this cut-throat competition. You cannot sit in an AC room and say, "My product is great and this is the price". No! People know what have you been so far and will laugh it off. If someone in the Tata board room says, "Hey Creta is nothing for its price". The director should have rebuked saying, "We are not Hyundai". As I said, you got to toil hard to build reputation in this cut-throat competition.
The 19 inchers and the headlamps are the elements that make the Hexa a looker. But how many of the customers are going to buy the 22 Lakhs top variant. Without those and along with the MPV looks, the base and mid variants, which will be the major seller, will look pretty ordinary and run-of-the-mill on the roads, and will fail to attract customers to the showrooms.
I expect Hexa to be a sales dud.
Someone here said, "Why not we give a chance to Tata and Hexa, as they have just launched it"
I would request them to read my post again from the beginning.
Why should I give a chance with my money for a company that doesn't even have the ability to do a proper analysis for a product launch?
And other things like -
Hey, doesn't it rides like a 50 lakhs rupee car?
A Linea rides like a 35 Lakhs rupee sedan. Sales dud. Reason - Fiat's lack of reputation. Even the legendary build quality and special design couldn't save it.
Hey doesn't it have premium interiors?
Too small to negate the lack of reputation you carry.
Other positive things quoted here aren't anything that takes the segment by storm and aren't too good to negate the lack of reputation, considering the price point.
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Now that I'm done with writing what's wrong with Tata, I do not want to go without giving them some advice.
Immediately cut the prices by 2 lakhs for every variant comparable to XUV variants.
Advertise your car with the prices mentioned big and bold next to the car.
And, do not forget to pray to God.
P.S: I'm sorry if I sounded a bit harsh, I do not want to sugar coat anything. |