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24th July 2014, 19:44 | #286 | |
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| Re: Honda Mobilio : Official Review Quote:
2. Your analysis suggests that Maruti is making more profit due to higher volume and Maruti pockets that profit. So you would rather suggest Maruti should sell their cars outright cheap and offer volume benefit to customers. This analysis is not complete without taking following factors into consideration: - Lesser profit due to higher service intervals - Lesser profit due to lower priced parts - Higher cost for reaching to tier 2 and 3 cities - royalties being paid to Fiat for Multijet engine - royalties being paid to Suzuki, Japan from Maruti Suzuki - Honda enjoys much better cost of economy world wide So, just because Maruti is selling more number of Dezire cars at a lower price point than Amaze does not allow one to conclude that Maruti is enjoying economy of volume and is pocketing more profit. The profit/loss numbers you presented for FY13 need to be analyzed further by what amount of royalty is being pocketed by Honda Japan. I only hope that Honda India is not showing loss deliberately to avoid paying tax in India. Even if one concedes momentarily that Maruti is pocketing more profit by pricing Dezire at current price point - it is a solid credit to Maruti that it attracts more customer base due to better fit/finish, better after sale service, more refined diesel engine and despite having clear disadvanages like much smaller boot and cramped interiors Regards, JLS | |
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24th July 2014, 20:08 | #287 |
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| Honda Mobilio : Official Review Obviously a lot of people feel potential buyers will see much more vfm in ertiga over the mobilio. Another aspect though is for those who have more flexible budgets, given that the mobilio is expensive and still not exactly feature rich, those flexi budget people might even consider buying a lower end Innova for more money rather than the top mobilio. Full size 7 seater at the end of the day. Basically puts the mobilio in a slightly awkward pricing zone. Last edited by Axe77 : 24th July 2014 at 20:10. |
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24th July 2014, 21:01 | #288 | |||
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| Re: Honda Mobilio : Official Review Quote:
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Honda India is a part of global company - Honda of Japan and hence they don't pay any royalty. While Maruti pays 6% of net sales as royalty to Suzuki for using its technology. This arrangement is similar to what existed between Hero & Honda before they split. In FY13-14, Maruti paid a royalty of INR 2558.69 crore to Suzuki. If you were to add this back to profit which was Rs INR 2783.10, the actual profit would have been INR 4,750 crore. | |||
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24th July 2014, 21:17 | #289 |
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| Re: Honda Mobilio : Official Review While we "enthusiasts" fight it out here, Honda apparently bagged 5800 bookings already. I am sure Maruti/Toyota/Mahindra(W4) must be watching closely. Ps: I bought an Ertiga ZDI in June and am happy that I grabbed the cash discount and goodies, thanks to the then anticipated mobilio Launch . Last edited by sajanjohn : 24th July 2014 at 21:18. |
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24th July 2014, 21:17 | #290 | ||||||||||||||
Distinguished - BHPian | Re: Honda Mobilio : Official Review Quote:
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One of my acquaintances who had shortlisted the Verna but knew nothing about the car, actually went ahead and met quite a few Verna owners and took their feedback regarding mileage, maintenance, quality, etc., and talked to a few garage mechanics before finalising his decision. People will do their bit before purchasing, that's for sure. And when such a customer checks out the Ertiga and the Mobilio back-to-back, compares everything including the prices, I don't think he will finalise the Mobilio in the end. The days of blindly buying a car just because the neighbor bought it is long gone. Even in semi-rural cities like mine, people do some research and ask for other opinions before finalising anything. Quote:
The City is selling because of 3 reasons - brand Honda, brand City and a fantastic, frugal diesel under it's hood. Divide 7000 by 2 and you get 3500, and that's around the same number of monthly sales the earlier-gen City achieved during it's lifetime. (assuming diesel : petrol ratio for the 2014 City is at 50:50) But my point here is, when you can offer at least a driver's airbag in the City's starting variants, why can't the same be done for the Mobilio as well? If a product's starting price is at 6.5L ex-showroom, it is definitely targeted at a niche customer group, and is very close to your company's premium offering. A car costing me close to 7.5L on the road, and not having even basic stuff such as (at least) a driver airbag, is shocking. More so when it's Honda involved, who have been lauded before for their out-of-the-box approaches. Quote:
The biggest gripe people have, in this ongoing discussion, is that nobody expected Honda (of all companies in the market today) to skip on so many stuff, extend the Brio/Amaze platform to this wonderful car, and price it so high. Even the Amaze does not have basic safety features in it's first two entry-level petrol variants, but Honda hasn't priced it atrociously. It's one of the main reasons why the Amaze is such a bestseller. It's a built-to-a-cost car, and it has no qualms to be otherwise. Quote:
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People know, these days. If they don't, others ensure they do. Quote:
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And none of the stuff offered in the Mobilio matches up to the cars belonging in the segment between the Ertiga and the Innova. Take any car from the 6.5L to 10L bracket and confirm this - almost every other car will trump it, including quite a few Marutis and Hyundais! Quote:
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They are merely pointing out the reasons why the Mobilio doesn't justify it's pricing, because all the hype till now, combined by the fantastic launching prices of the Amaze and the City, made them hopeful of an equally great launching price for the Mobilio as well. Many such prospective customers, ready with their money and in the market for a new car, waited for this launch even when they could have gone and secured the Ertiga/similar car, because they thought it would be a good VFM deal. I dare say most of them would have been ready to pay even 25-30K more on the lower variants, and even upto 50-60K on the higher ones, just for the famed "H" badge and the legendary Honda engines. What Honda did, is shoot down all of those with a single swipe. Already a bunch of BHPians have posted in this very thread after the prices were announced that they went ahead and booked the Ertiga, which in itself is a HUGE indication that Honda got it wrong. Seriously wrong. Justifying a wrong in all the right ways doesn't take away from the fact that it is wrong. For the record, I own the 2014 Honda City, and I completely love it, despite it's shortcomings, flaws, manufacturing defects, etc. Last edited by RavenAvi : 24th July 2014 at 21:26. | ||||||||||||||
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24th July 2014, 22:19 | #291 | |||
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| Re: Honda Mobilio : Official Review Quote:
https://www.hondacarindia.com/mediaC...aspx?pr_id=310 Noida plant is manufacturing City, Mobilio and Brio while Rajasthan plant is manufacturing Amaze. There is a 3000 spare capacity at Rajasthan plant which will be covered by Jazz in the next 6 months. They cannot utilize this spare capacity for Mobilio as a stop gap as it involves huge setup costs. Quote:
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I am not justifying what Honda did is Right *Have they charged a premium - Yes *Do I believe that Mobilio is in a segment above Ertiga - Yes *Am I trying to change anyone's perception about Mobilio - No If you read my previous post carefully, I have only questioned few BHPians who were 1.Posting about lack of features which existed 2.Talking about Honda's profit making mindset 3.Questioning lack of production capacity which I believe is a genuine concern | |||
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24th July 2014, 23:47 | #292 |
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| Re: Honda Mobilio : Official Review Great review. I've put up a query in the "What Car" section, its a Petrol Mobilio V/s Enjoy question. Please let me know your thoughts on the same. Thanks |
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25th July 2014, 09:30 | #293 |
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| Re: Honda Mobilio : Official Review I feel so happy to read this Review (which is excellent) and the responses to the thread. The reason being, I had "Decided" to buy Mobilio as my next car whenever it launches. And now I am buying XUV500 instead. Here are the reasons: 1. I had convinced myself that the Mobilio was excellent vehicle after reading the online reviews, watching autocar reviews and H badge. 2. When Mobilio was displayed in the malls in BLR, I was one of the first persons to visit Orion mall to check it out. My first impression from outside was "its much smaller than i expected it". The exteriors not so good from front, okay from side view and great from rear. However the interiors (especially the seat quality!) was big disappointment - still i was not convinced to buy Mobilio. I thought the engine and mileage are superb and expected the drive quality to be good. 3. Next day i took my family (son and wife) to show them the Mobilio. And before going there i thought it would be good to TD Ertiga (which I had completely written off) - so that family can compare and appreciate Mobilio more. But I was in for a surprise - my family did like Ertiga and I also felt it was a very decent car compared to Mobilio. This is getting more confusing now. The only problem with Ertiga was i didnt like the way it moved when compared to my Polo as i wanted my next car to feel better than what i felt about my current Polo. 4. The real surprise is when I went to see Mobilio after Ertiga TD - it not felt small from outside - it also felt small from inside!. And also, it felt very cheaper inside compared to Ertiga. Boy!! I was now mostly in 50-50 minds between Ertiga and Mobilio. I thought price would be a deal maker or breaker. 5. Finally Mobilio announced the features, specs and prices - I decided not to go for Mobilio (even without a TD - not a good decision), but i am convinced enough now. Well, how did I transition from MPV to a SUV (XUV500) is a story for another day. |
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25th July 2014, 09:55 | #294 |
Senior - BHPian | Re: Honda Mobilio : Official Review The latest report from Motorbeam reads that Mobilo RS will be a 'Diesel Only' offering !! Mobilo RS RS badge on diesel with only cosmetic changes over the regular Mobilo I-Dtec ? Last edited by Vik0728 : 25th July 2014 at 10:00. |
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25th July 2014, 10:01 | #295 | |
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| Quote:
They have seen success from this engine on the Amaze and City so the inclination of providing the RS in the D variant in an anticipation that it'll sell more thanks to the i-DTEC. They are in a state of mind that is keeping them in 7th heaven as they are in Top 3 in India. Time will tell which variant will sell and what price cut along with some crucial feature addition to be done to this people mover. Anurag. Last edited by a4anurag : 25th July 2014 at 10:02. | |
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25th July 2014, 10:23 | #296 | ||
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| Re: Honda Mobilio : Official Review Quote:
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I don't mind Honda sprucing up the exterior by adding makeup (that's all there is, no additional substance) on the standard car and selling at a higher price, but then at least don't call it RS as those words stand for something! I can digest them putting an RS badge on a made up Mobilio Petrol as that engine is worthy of that badge and it wont look too out of place Honda can call it Page 3 edition maybe? Last edited by KedarB : 25th July 2014 at 10:32. Reason: add additional comment, spell correct | ||
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25th July 2014, 10:45 | #297 |
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| Re: Honda Mobilio : Official Review I shall state once more what I stated on another thread here . I own Swift Dzire vdi and Amaze Vxmt i-dtec for the past one year . The dash board is much better in the swift Dzire looks wise but the quality of plastics of the Amaze and quality of switchgear and ergonomics of button placement is much better in the amaze. As I own the Amaze and Dzire which have almost same dashboard wise to the mobilio and ertiga and using these two cars for the past one year I feel I am in a fair position to make the above statement . |
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25th July 2014, 11:08 | #298 | ||||||
Distinguished - BHPian | Re: Honda Mobilio : Official Review Quote:
Right now, the Tapukara plant produces Citys (some) and Amazes both, while Noida is churning out Brios, Citys (the rest) and Mobilios. Quote:
Anyway, that won't be the case now that the pricing is out. Quote:
http://www.team-bhp.com/forum/suvs-m...ti-ertiga.html Quote:
In what way? The only differentiator is the engines, that too slightly. It's like the SX4 or the Linea don't belong in the City/Verna/Vento segment because they have lesser-sized engines. Both belong to the same segment, but Honda's pricing makes the Mobilio target the "premium" buyers instead. Quoting GTO from the other thread: Quote:
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And yes, lack of features at a starting price of 8L is shocking, and not only a few, but MANY BHPians are complaining. If this pricing doesn't convey that, then what does? It's not a VFM product anymore, any which way you look at it. Production can be amped, no problem. The question remains - will there be enough demand of the MPV to necessiate that in the times to come? I don't think so. Last edited by RavenAvi : 25th July 2014 at 11:27. Reason: Added clarification about Tapukara & Noida, as per latest from birdie. | ||||||
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25th July 2014, 11:09 | #299 | |
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| Re: Honda Mobilio : Official Review Quote:
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25th July 2014, 11:23 | #300 |
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| Re: Honda Mobilio : Official Review I own a Dzire and the new City bought 2 months apart. City has started with the noises whereas Dzire is still silent. Driving conditions, driver, etc - all factors remain the same in both cars. As I mentioned on another post, even the new City does feel built to a cost to an extent. |
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