Ultraviolette to launch 12 new electric 2-wheelers in the next 3 years

TusharK · 6th March 2025, 18:59

Bangalore-based Ultraviolette Automotive has revealed an ambitious product plan for the next 3 years. The electric 2-wheeler brand will introduce 12 new products and aim to sell at least 1 lakh units annually over the next 3-4 years.

Ultraviolette to launch 12 new electric 2-wheelers in the next 3 years-20250306113237_uv-future-products.jpg

Ultraviolette’s upcoming range of electric 2-wheelers will be based on five distinct platforms. The F Series includes the F77 Mach 2 and F77 SuperStreet, while the S Series will feature three electric scooters, the first of which is the recently launched Tesseract.

The L Series includes enduro-style electric bikes like the Shockwave. There will be three new products under the X Series and two bikes under the upcoming B Series.

The market penetration of e-scooters has reached 13-14%, but electric motorcycles are yet to catch on. With an e-bike-heavy portfolio, Ultraviolette has set a conservative target, which the company is confident of achieving.

Source: Autocar India

Link to Team-BHP News

maddy42 · 6th March 2025, 20:15

I am skeptical on this news, as its one thing being exclusive and another being a major player in the market competing against the incumbent players and the Ola and Ather electric players.

Is it a pivot to get bought out due to their designs?

Rajesh V · 7th March 2025, 02:01

Quote:

Originally Posted by maddy42

Is it a pivot to get bought out due to their designs?

I don't think this is a pivot. Development from scratch isn't exactly a quick process and I'd guess they've been working on these for several years now, ever since they got their halo product out on the roads.

antz.bin · 8th March 2025, 10:50

This image came in an email after I made the booking

Ultraviolette to launch 12 new electric 2-wheelers in the next 3 years-ultraviolette.png

All of these genres of motorcycles can be seen here.

From left to right
F77
F77 Super Street
F99
X Series (ADV?)
B Series (Roadster?)
S Series (Tesseract)

Shockwave and co (L Series) seems to be missing here.

bijims · 9th March 2025, 07:03

So Ultraviolette has had a consumer-centric plan along and the initial premium products were a major way to garner a premium image, which of course has worked out great seeing the number of bookings the new "cheaper" options are getting. Great strategy!

6th March 2025, 18:59	#1
TusharK Senior - BHPian Join Date: Jul 2017 Location: Pune Posts: 7,414 Thanked: 65,638 Times	Ultraviolette to launch 12 new electric 2-wheelers in the next 3 years Bangalore-based Ultraviolette Automotive has revealed an ambitious product plan for the next 3 years. The electric 2-wheeler brand will introduce 12 new products and aim to sell at least 1 lakh units annually over the next 3-4 years. Ultraviolette’s upcoming range of electric 2-wheelers will be based on five distinct platforms. The F Series includes the F77 Mach 2 and F77 SuperStreet, while the S Series will feature three electric scooters, the first of which is the recently launched Tesseract. The L Series includes enduro-style electric bikes like the Shockwave. There will be three new products under the X Series and two bikes under the upcoming B Series. The market penetration of e-scooters has reached 13-14%, but electric motorcycles are yet to catch on. With an e-bike-heavy portfolio, Ultraviolette has set a conservative target, which the company is confident of achieving. Source: Autocar India Link to Team-BHP News Last edited by TusharK : 6th March 2025 at 19:00.
	(9) Thanks

6th March 2025, 20:15	#2
maddy42 Senior - BHPian Join Date: Aug 2007 Location: Coorg Posts: 2,186 Thanked: 1,648 Times View My Garage	Re: Ultraviolette to launch 12 new electric 2-wheelers in the next 3 years I am skeptical on this news, as its one thing being exclusive and another being a major player in the market competing against the incumbent players and the Ola and Ather electric players. Is it a pivot to get bought out due to their designs?
	(2) Thanks

8th March 2025, 10:50	#4
antz.bin Senior - BHPian Join Date: Aug 2011 Location: Pune Posts: 1,187 Thanked: 5,463 Times	Re: Ultraviolette to launch 12 new electric 2-wheelers in the next 3 years This image came in an email after I made the booking All of these genres of motorcycles can be seen here. From left to right F77 F77 Super Street F99 X Series (ADV?) B Series (Roadster?) S Series (Tesseract) Shockwave and co (L Series) seems to be missing here. Last edited by antz.bin : 8th March 2025 at 10:52.
	(3) Thanks

9th March 2025, 07:03	#5
bijims BANNED Join Date: Aug 2022 Location: Muscat Posts: 1,168 Thanked: 3,686 Times Infractions: 0/2 (19)	Re: Ultraviolette to launch 12 new electric 2-wheelers in the next 3 years So Ultraviolette has had a consumer-centric plan along and the initial premium products were a major way to garner a premium image, which of course has worked out great seeing the number of bookings the new "cheaper" options are getting. Great strategy!
	(2) Thanks