[TusharK]

According to a media report, Norton Motorcycles plans to manufacture its bikes in India from 2025. As you may be aware, the UK-based bike maker is owned by the TVS Motor Company.



During a recent interaction with the media, TVS MD Sudarshan Venu stated that the company would be leveraging its manufacturing and supply chain in India to bolster Norton Motorcycles. The bikes will be manufactured at TVS’ Hosur plant.

“I believe high-quality manufacturing is what TVS really brings. It is the strength of TVS. Therefore, we will definitely use that fully, to leverage Norton,“ Venu said. “But at the same time, they (the bikes) will be uniquely Norton, which is why we’re having European design, European marketing, European engineering as well. And so, we will bring this combination together to create products which are uniquely Norton,” he added.

TVS also manufactures select BMW products at its Hosur plant. The factory produces BMW’s 310cc range, which was jointly developed with TVS. The BMW CE 02 electric scooter is also manufactured at this facility.

Source: Autocar India

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[bijims]

Considering TVS owns the company, manufacturing it in India makes a whole lot of sense especially from a cost and price standpoint, it would be able to better compete in the market in such a scenario.