TVS-owned Norton Motorcycles to launch 6 new bikes by 2027; Will come to India

RahulNagaraj · 17th July 2024, 16:14

The iconic British motorcycle brand, Norton Motorcycles, is said to be working on introducing 6 new models in the international market.

The new motorcycles will be launched over the next three years, starting from 2025. These models will be the first new products sold since TVS took over the brand in 2020. Till now, Norton has just been selling improved versions of its existing products.

TVS-owned Norton Motorcycles to launch 6 new bikes by 2027; Will come to India-norton.jpg

Details of the upcoming motorcycles are yet to be revealed. Sudarshan Venu, MD of TVS Motor Company, did mention that the motorcycles will retain the brand's philosophy. He also confirmed that the new motorcycles will not be based on the 650cc Atlas or Nomad showcased in 2018.

The MD also stated that Norton would remain a premium brand, but their current lineup was not an indicator of what to expect in the future. The upcoming motorcycles from Norton will be more affordable than its current lineup while retaining its premium market position.

The 6 new motorcycles from the British marque are also expected to make their way to India, post their international market launch.

Source: Autocar India

Link to Team-BHP news

17th July 2024, 16:14	#1
RahulNagaraj Senior - BHPian Join Date: Mar 2021 Location: Bangalore Posts: 2,293 Thanked: 22,032 Times	TVS-owned Norton Motorcycles to launch 6 new bikes by 2027; Will come to India The iconic British motorcycle brand, Norton Motorcycles, is said to be working on introducing 6 new models in the international market. The new motorcycles will be launched over the next three years, starting from 2025. These models will be the first new products sold since TVS took over the brand in 2020. Till now, Norton has just been selling improved versions of its existing products. Details of the upcoming motorcycles are yet to be revealed. Sudarshan Venu, MD of TVS Motor Company, did mention that the motorcycles will retain the brand's philosophy. He also confirmed that the new motorcycles will not be based on the 650cc Atlas or Nomad showcased in 2018. The MD also stated that Norton would remain a premium brand, but their current lineup was not an indicator of what to expect in the future. The upcoming motorcycles from Norton will be more affordable than its current lineup while retaining its premium market position. The 6 new motorcycles from the British marque are also expected to make their way to India, post their international market launch. Source: Autocar India Link to Team-BHP news
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