[TusharK]

Piaggio has launched the limited-edition Vespa 946 Dragon in India. The scooter will be imported as a completely built unit (CBU) and is priced at Rs 14.28 lakh (ex-showroom).



The Vespa 946 Dragon was introduced to celebrate the Lunar New Year. It features a special dragon livery in the shade of emerald.



The scooter is offered with an exclusive Varsity Jacket inspired by the Vespa 946 Dragon’s design. It has ribbed wool and Nappa leather sleeves with a dragon motif in emerald green and prints and embroideries on the left pocket and back panel.



The scooter is based on a metal monocoque body suspended by a single leading-link shock upfront and rides on 12-inch wheels. It is powered by a 150cc engine.



Link to Team-BHP news

[Reese]

Trying to imagine why a 14LAKH tacky looking Vespa would be sold here, and honestly coming up with squat. Like who is the target audience here? Why even bother making this announcement and releasing it?

[Sudarshan42]

Hilarious launch. That jacket better be made out of actual dragon hide from Valyrian times for this to be worth it.

[omranga98]

Lunar New Year edition for India?

That is so random

[AtheK]

Is the scooter free with Jacket? The PR definitely sounds like that.

[GTX+]

Is this launch for real or is it a belated April fool's joke??

[Sk8r]

Long shot - do they benefit from lower taxes by declaring all these losses ?

[ProLearner]

I don't understand Vespa India's logic for such launches. Who will buy a 14L vespa 150, that too based on Lunar New Year, in India?

But they have done this quite a few times earlier- launch special edition CBU models at astronomical prices. Few years back they had launched the 946 Emporio Armani Edition for 12L, and earlier this year the Justin Bieber edition for 6.5L.

Already the service centers have issues with spare part stocks, these CBU units will have much more difficulty for servicing. Vespa should get their 300cc models here, that could add a bit to the sales volumes.

[omar]

They had a similar scooter launched a few years back. Wonder how many were sold back then.

https://www.team-bhp.com/forum/motor...g%2011.3%20BHP (Vespa 946 Emporio Armani edition. Now launched at a whopping Rs. 12.04 lakhs).

This makes the C400 GT look VFM.

What Piaggio need is to launch their 300cc scooter, at the right price. They should follow the natural progression rather launching supposed halo products.

[catchjyoti]

Lunar new year edition, with emerald dragon motif? Did they want to launch in China, and instead, launched in India?