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Originally Posted by Samarth 619 I agree that weight shouldn't be a top priority for a cruiser, and to some extent, more weight helps it in a way.
However, the initial Dominar was dangerously close to even liter class bikes. |
I will leave my thoughts regarding the weight for another post, this one has become long enough as it is.
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Originally Posted by Samarth 619 For less vibrations, a lot can be done in a single cylinder engine as well. For instance, you can employ counterbalancers on the crankshaft, you can use bar end mirrors/weights, etc.
Honda CBR250R, Mahindra Mojo 300, Hero/HH Karizma, etc stand as some of the single cylinders which were smooth considering their direct competition. |
All of those are bandaids, they cannot change fundamental physics of a high-compression single. KTM 373cc engine already has counterbalancers, adding more would up the weight for no performance gain. Dominar already has bar end weights, and these offer marginal improvements anyway, otherwise the vibey nature of singles would have solved if it were so easy.
The bikes you mentioned are low compression, easy going, compared to how much power the KTM makes from its 373cc vs, say, a smoother CB350, but it makes 20 bhp from 350cc.
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Originally Posted by Samarth 619 But fitting a dual cyl engine in a Dominar would confuse the market, and instead position the Dominar as a bigger brand than KTM, Husqvarna, etc. but unconvincingly. The market will be confused, and not accept it. |
I don’t follow this line of reasoning.
The “market” just refers to buyers in aggregate, and the idea that motorcycle buyers, who are notorious spec-sheet warriors world over, and Indian buyers in particular, who are additionally very, very price sensitive, and who were (and are) starved for affordable higher-end multi-cylinder bikes, would not accept a ~400cc, twin-cylinder Dominar, if it was offered sub-3 lakh (RE Interceptor price as benchmark), because of some branding issue does not track.
As evidence I present the following:
1) RE Twins: The excitement around the launch of RE’s 650 twins was centered around them having a twin cylinder engine. Talk was about how they were bringing the first “affordable” multicylinder option to Indians, who had no such option before that. About how they were the first (and only) Indian company to have a multicylinder offering. If Bajaj had done this with their top bike, media and buyers would have leapt at it.
As an aside, Interceptor weighs 213kg, 27kg higher than Dominar 400 UG, and 20kg even with the 2022 touring package. 2) KTM 490: If you remember, a few years back, KTM had announced work on a 473cc twin range, and that sent the Indian biking scene frothing at the mouth with excitement, again
because it was multicylinder. The talk was about how finally Duke 390 owners (and others who didn’t want a RE cruiser) would finally have a relatively affordable upgrade path to multicylinder. Also hope for Dominar 500 at an even lower price. And the cancellation of that project was met with an equal wave of disappointment. If Bajaj had done this earlier with their top bike, it would have changed the landscape.
3) Aprilla 457 launch: Even such a recent launch, the talk, apart from the badge, was about its twin engine, at a relatively affordable price.
As for whether this move would position Dominar as a bigger brand than KTM etc. Not necessarily, since that engine would likely have found its way in their top offerings, the same way the KTM 373cc engine is present in all.
But the bigger question is, even if this were the case, so what? Why should Bajaj be afraid of establishing its brand as a premium one, on its OWN home turf? “Hamara Bajaj” had a special place in Indian hearts. Pulsar was special to most Indian bikers who were college-age or younger in the early 2000s. Bajaj sells more bikes in a year than KTM does in ten. Bajaj Auto has 40x the market cap of KTM. KTM needs Bajaj mass manufacturing more than Bajaj needs KTM. Why do Indian juggernauts walk on eggshells around mice, rather than establishing their own identity worthy of their size, at least in their own home?
The only way to do that is to start making aspirational motorcycles, starting with low-to-middle weight, give the market what it has clearly been clamoring for, an affordable multi-cylinder bike.
Dominar is considered a soft failure in biking circles, but based on the sale numbers, it hasn’t really been a sales failure. Leaving aside RE (which it was never going to beat), Dominar 400 has consistently outsold all other 300cc+ motorcycles. The KTMs, Apache 310, Jawa, Yezdi etc. The failure comes from its inability to achieve that Bajaj intended i.e. premium positioning and taking away RE’s market share. I could write a thesis on how both were extremely badly handled, from Dominar already having to play second fiddle to Duke 390, and Bajaj’s severe lack of understanding of a RE buyer’s mindset, which backfired spectacularly.
Dominar’s failure is the result of Bajaj’s desire to play it safe, to dip its toe towards making a desirable offering rather than fully committing and bringing its considerable power to bear, something it’s still quarter-assing, which you absolutely can't do when coming from a weaker brand position. You
have to generate excitement. Maybe, while working on the Triumph partnership, if it had taken one thing from the British, it should have been the motto of SAS; “Who Dares Wins”.