Re: Tork Kratos R Owners protest at Tork Motors HQ Tork is one of the brands I'd consider better than 80% of the startups in this industry, just because how bad the others are. Think about it:- Others are so bad they're catching fire.
Focus on research, passion and past experience in the racing scene has helped them make a decent product, even though quality issues exist.
And its not like big time brands never face quality issues. Royal Enfield, Bajaj, KTM, Triumph, all have had their share of breaking chassis, breaking alloy wheels (over speed breakers) or general quality issues with engine or electronics or fuelling or so.
Many of these brands even rectify issues in the next gen, some even have niggles till now, even in their product's 3rd generation, sadly so.
Forgive me for saying so, I do see long term potential in Tork. However, I also see a struggle.
Now, for a business lesson. Its obvious the first-second gen products of almost any company face problems. This is unfortunately also a crucial time when a company can't blindly open its pockets and extend its budget to solve all problems of customers... Because its a crucial time. Cash rotation is almost non existent, they're burning cash like anything, like even Rajiv Bajaj once said.
So, what's the solution? The solution is that you open an automobile business in boom period, and ask bluntly and shamelessly for some very good funding. Absorb the extra liquidity of the market, in a crucial time when market has huge liquidity to spare. Create a business on some good research, like Ather. If you can't gather the fund, better don't be an entrepreneur altogether.
Think of any cash bloated startup (not necessarily in the automob. world) which is offering huge salaries to freshies, you got me.
I know the ROI isn't going to touch the sky initially, specially not with the frozen cash reserves hurting profitability, but in the long term you create a brand which will recover its worth. And a brand which doesn't have to say no to compensate deserving customers, or struggle with huge recalls. Brands are themselves worth billions sometimes, but they need to be nurtured well.
Not trying to be insensitive to the customers, but nothing in the first post actually surprises me, or is a big issue. The issue seems to be money and attitude surrounding it, although I can't say for sure what goes inside a company.
Last edited by Samarth 619 : 24th January 2024 at 00:30.
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