Re: Royal Enfield launches 'Reown' pre-owned bike program in India I tried selling my MY 2021 Classic 350 (Reborn) using the "Reown" website: https://www.royalenfield.com/in/en/reown/
Entering details is easy and you are assigned a relationship manager. A motorcycle inspection is then scheduled and they send a person (who seems to be not an RE employee but a dealer) to take a look at the vehicle and the papers. The process is quite well-oiled till this point.
However they made an offer of 1.38L which I felt was quite low so I asked them how they arrived at this number. According to them the valuation is only considering the 'original' ex-showroom price (and the depreciation on it). So the insurance, extended warranty, road tax, accessories etc. have no value !!
I gave strongly worded feedback to the Reown contact that this is a misleading venture and a waste of customer's time. He then asked me what my expectation was and I told him something closer to 1.85L. Next day I got another offer of 1.6L from them (1.55L cash and 5K voucher for RE accessories) which I would have accepted but I had decided by this time to give the bike to a friend.
The whole reason I was going with Reown was to avoid the hassle of negotiating and dealing with dealers and individuals. But this whole episode reeked of the same lowballing which I wanted to avoid in the first place.
Considering I was going to be a repeat customer (bought a Himalayan 450) I feel there is tremendous scope for improvement in this program. Compare this to my car buying experience. I drove my Maruti Swift to the Kia showroom on the day of full payment and the selling price was adjusted in the invoice. |