Royal Enfield launches its Assured Buyback Program in 12 cities

TusharK · 16th October 2023, 17:05

Royal Enfield has partnered with OTO Capital for its Assured Buyback Program. It is a first-of-its-kind initiative in the motorcycle segment.

Royal Enfield launches its Assured Buyback Program in 12 cities-screenshot-20231016-170432.jpg

Royal Enfield’s Assured Buyback Program comes with flexible tenure options ranging from 1 to 3 years. It offers up to 45% lower EMIs and a guaranteed buyback value of up to 77%, depending on the tenure, with a cashback incentive at the end of the tenure.

At the end of the tenure, customers will have the option to either trade their motorcycle for a new Royal Enfield bike, retain the bike or return it.

Royal Enfield will initially offer the Assured Buyback option in 12 cities. These include Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai.

Link to Team-BHP News

jomson13 · 17th October 2023, 13:15

Interesting strategy. I looked up the website to get some details but there were none.

Wonder what would happen to the bikes which are bought back by RE - will they be refurbished and sold again?

The pricing of the scheme seems to be geared towards reducing initial expense as well as recurring EMI's for the owners - looks like a win win situation for both producer and consumer.
Definitely one to wait and watch.

16th October 2023, 17:05	#1
TusharK Senior - BHPian Join Date: Jul 2017 Location: Pune Posts: 6,775 Thanked: 59,565 Times	Royal Enfield launches its Assured Buyback Program in 12 cities Royal Enfield has partnered with OTO Capital for its Assured Buyback Program. It is a first-of-its-kind initiative in the motorcycle segment. Royal Enfield’s Assured Buyback Program comes with flexible tenure options ranging from 1 to 3 years. It offers up to 45% lower EMIs and a guaranteed buyback value of up to 77%, depending on the tenure, with a cashback incentive at the end of the tenure. At the end of the tenure, customers will have the option to either trade their motorcycle for a new Royal Enfield bike, retain the bike or return it. Royal Enfield will initially offer the Assured Buyback option in 12 cities. These include Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai. Link to Team-BHP News
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17th October 2023, 13:15	#2
jomson13 BHPian Join Date: Mar 2016 Location: Pune Posts: 261 Thanked: 602 Times	Re: Royal Enfield launches its Assured Buyback Program in 12 cities Interesting strategy. I looked up the website to get some details but there were none. Wonder what would happen to the bikes which are bought back by RE - will they be refurbished and sold again? The pricing of the scheme seems to be geared towards reducing initial expense as well as recurring EMI's for the owners - looks like a win win situation for both producer and consumer. Definitely one to wait and watch.
	() Thanks