Mutares to acquire Mahindra-owned Peugeot Motorcycles

TusharK · 11th November 2022, 10:46

Germany-based holding company, Mutares SE, is all set to acquire a majority stake in Peugeot Motorcycles. The company has made an offer to acquire 50% equity and a controlling stake of 80% in the Mahindra-owned French 2-wheeler brand.

Mutares to acquire Mahindra-owned Peugeot Motorcycles-peugeotp2xconcept.jpg

According to media reports, the transaction is expected to be finalized in Q1 2023. Mahindra will remain a co-shareholder.

Peugeot Motorcycles manufactures two and three-wheeler scooters at its Mandeure factory in France. The company has around 3,000 touchpoints across three continents and generates revenues of approximately 140 million euros.

Source: The Hindu

Link to Team-BHP News

anjan_c2007 · 11th November 2022, 12:17

Evidently Mahindra's two wheeler forays are not sparkling their balance sheets. They took either the acquisition route (Kinetic Engineering) or had relaunched an established brand (Jawa) or had bought a controlling equity stake of another established brand (Peugeot).

As their Executive Director, Auto & Farm Sectors, M&M, Mr R. Jejurikar has said, “ Our efforts are directed towards sustaining this French legacy brand that has been delighting customers for 124 years.” Had this French legacy brand been sustainable for M&M, they would have not divested equity to Mutares SE.

The Mahindra two wheelers manufactured in their factory in Pithampur near Indore M. P. and the Jawas also being manufactured at the same factory are giving M&M enough insomnia and restless nights. The Ssangyong losses and unviability compound their distresses.

The reasons for the equity dilution by M&M in Peugeot Motorcycles will be clear in the next few days. Apart from their official statement about "sustaining this French legacy brand" there could surely be hidden realities.

pugram · 11th November 2022, 15:49

Mahindra better stick to what is their USP. Large diesel cars / SUV's.

Most of their acquired products have not fructified for them, starting from Reva, Ssangyong, etc. Their 2 wheeler foray has also not been successful.

Hope they made some money on it. I think one more factor would be that global outlook for 2023 is not that good. So better sell before it becomes bad.

11th November 2022, 10:46	#1
TusharK Senior - BHPian Join Date: Jul 2017 Location: Pune Posts: 6,834 Thanked: 60,275 Times	Mutares to acquire Mahindra-owned Peugeot Motorcycles Germany-based holding company, Mutares SE, is all set to acquire a majority stake in Peugeot Motorcycles. The company has made an offer to acquire 50% equity and a controlling stake of 80% in the Mahindra-owned French 2-wheeler brand. According to media reports, the transaction is expected to be finalized in Q1 2023. Mahindra will remain a co-shareholder. Peugeot Motorcycles manufactures two and three-wheeler scooters at its Mandeure factory in France. The company has around 3,000 touchpoints across three continents and generates revenues of approximately 140 million euros. Source: The Hindu Link to Team-BHP News Last edited by TusharK : 11th November 2022 at 10:48.
	(1) Thanks

11th November 2022, 12:17	#2
anjan_c2007 Distinguished - BHPian Join Date: Jul 2008 Location: India Posts: 8,499 Thanked: 21,712 Times View My Garage	Re: Mutares to acquire Mahindra-owned Peugeot Motorcycles Evidently Mahindra's two wheeler forays are not sparkling their balance sheets. They took either the acquisition route (Kinetic Engineering) or had relaunched an established brand (Jawa) or had bought a controlling equity stake of another established brand (Peugeot). As their Executive Director, Auto & Farm Sectors, M&M, Mr R. Jejurikar has said, “ Our efforts are directed towards sustaining this French legacy brand that has been delighting customers for 124 years.” Had this French legacy brand been sustainable for M&M, they would have not divested equity to Mutares SE. The Mahindra two wheelers manufactured in their factory in Pithampur near Indore M. P. and the Jawas also being manufactured at the same factory are giving M&M enough insomnia and restless nights. The Ssangyong losses and unviability compound their distresses. The reasons for the equity dilution by M&M in Peugeot Motorcycles will be clear in the next few days. Apart from their official statement about "sustaining this French legacy brand" there could surely be hidden realities. Last edited by anjan_c2007 : 11th November 2022 at 12:18.
	(1) Thanks

11th November 2022, 15:49	#3
pugram BHPian Join Date: Mar 2006 Location: Chennai Posts: 405 Thanked: 208 Times	Re: Mutares to acquire Mahindra-owned Peugeot Motorcycles Mahindra better stick to what is their USP. Large diesel cars / SUV's. Most of their acquired products have not fructified for them, starting from Reva, Ssangyong, etc. Their 2 wheeler foray has also not been successful. Hope they made some money on it. I think one more factor would be that global outlook for 2023 is not that good. So better sell before it becomes bad.
	(1) Thanks