[TusharK]

According to the Federation of Automobile Dealers Association (FADA), Ola Electric sold 3,904 electric scooters in February 2022, outselling its main rival Ather Energy.



Ather's total sales for the month stood at 2,229 units, while Revolt sold 1,128 units.

The Ola S1 and S1 Pro e-scooters were launched in August last year. The company has been facing production delays, which has led to a huge backlog of orders.

The Ola S1 Pro comes with a 3.97 kWh battery pack that powers a 11 BHP electric motor. The scooter is said to sprint from 0-60 km/h in 5 seconds and has a top speed of 115 km/h.

The S1 Pro has a maximum range of 181 km. The battery can be recharged to 100% in 6 hours 30 minutes using a conventional charging port. With a fast charger, the scooter gets 75 km of range in 18 minutes.

Link to Team-BHP News

[Sierra__foxtrot]

Originally Posted by TusharK

According to the Federation of Automobile Dealers Association (FADA), Ola Electric sold 3,904 electric scooters in February 2022, outselling its main rival Ather Energy.

Technically speaking the numbers are way more than that - maybe a 2 fold increase of that because a lot of owners like me are still on temporary registration and not on permanent registration. Waiting for the permanent number for close to two months.

[Venkatesh]

Originally Posted by TusharK

According to the Federation of Automobile Dealers Association (FADA), Ola Electric sold 3,904 electric scooters in February 2022, outselling its main rival Ather Energy.

Ather's total sales for the month stood at 2,229 units, while Revolt sold 1,128 units.

Electric Vehicles 2W February 2022 Retails.



Link

[sri_tesla]

Originally Posted by TusharK

According to the Federation of Automobile Dealers Association (FADA), Ola Electric sold 3,904 electric scooters in February 2022, outselling its main rival Ather Energy.

FADA is just sharing the Vahan numbers (Permanent registrations for the month).

Ather sales/deliveries in February are 2,042 as officially announced by Ather. Ather is announcing the monthly sales numbers for the last 2 months. Ola's CEO announced that they delivered close to 7,000 vehicles in February and expected to touch 15,000 in March. Ola's production is growing at a rapid pace but its delivery and registration teams still need to expand at a similar phase.

Ather had a huge first-mover advantage and good product but their management decisions are baffling. In November, they claimed they are operating at full capacity (10,000 per month or 1.2 lakhs per annum) and that is why they are expanding production to 4 lakh units per annum. But their sales never crossed on even 3,000 units in any single month based on the Vahan database. In January, they officially announced monthly sales (2825) for the first time. In February, that came down drastically to 2042. They say, they have a huge demand for 450x but are not able to produce enough due to parts shortage. If that is true, why are they spending so much money on marketing (IPL sponsorship for Gujarat Titans estimated to be Rs 20 crores, ISL sponsorship, ads during Indian cricket matches which are very costly, etc...). Ather is the only EV company spending such large amounts of money on marketing.

Ather need to think hard about their pricing or they need to drastically increase the battery capacity and range of the 450x.

[FURY_44]

Originally Posted by sri_tesla

Ather had a huge first-mover advantage and good product but their management decisions are baffling. If that is true, why are they spending so much money on marketing (IPL sponsorship for Gujarat Titans estimated to be Rs 20 crores, ISL sponsorship, ads during Indian cricket matches which are very costly, etc...). Ather is the only EV company spending such large amounts of money on marketing.

Glad that you noticed this, Ather usually did not spend a dime on marketing until the last IPL season, if I remember correctly. In fact, no even knew Ather when they launched in Bangalore and started deliveries. With such a big head start, investments from HERO, I thought they were going to do wonders, I still believe so.

I am not sure what's happening now.

[sreeharipv]

Originally Posted by sri_tesla

FADA is just sharing the Vahan numbers (Permanent registrations for the month).

Ather sales/deliveries in February are 2,042 as officially announced by Ather. Ather is announcing the monthly sales numbers for the last 2 months. Ola's CEO announced that they delivered close to 7,000 vehicles in February and expected to touch 15,000 in March. Ola's production is growing at a rapid pace but its delivery and registration teams still need to expand at a similar phase.

Ather had a huge first-mover advantage and good product but their management decisions are baffling. In November, they claimed they are operating at full capacity (10,000 per month or 1.2 lakhs per annum) and that is why they are expanding production to 4 lakh units per annum. But their sales never crossed on even 3,000 units in any single month based on the Vahan database. In January, they officially announced monthly sales (2825) for the first time. In February, that came down drastically to 2042. They say, they have a huge demand for 450x but are not able to produce enough due to parts shortage. If that is true, why are they spending so much money on marketing (IPL sponsorship for Gujarat Titans estimated to be Rs 20 crores, ISL sponsorship, ads during Indian cricket matches which are very costly, etc...). Ather is the only EV company spending such large amounts of money on marketing.

Ather need to think hard about their pricing or they need to drastically increase the battery capacity and range of the 450x.

Very strange. I was baffled by the poor numbers from Ather as well. How many dealerships do they have? I felt their decision to go with high end showrooms was wrong from the beginning. EV sales growth will come through as more and more people learn about the benefits of EV. You just need to be able to ramp to match the demand if your product is good. There's no need for fancy showrooms costing 3 Cr a piece (I know its the dealership owner who is spending the money).

[neil.jericho]

Originally Posted by sri_tesla

They say, they have a huge demand for 450x but are not able to produce enough due to parts shortage. If that is true, why are they spending so much money on marketing (IPL sponsorship for Gujarat Titans estimated to be Rs 20 crores, ISL sponsorship, ads during Indian cricket matches which are very costly, etc...). Ather is the only EV company spending such large amounts of money on marketing.

sri_tesla, I am afraid that I dont follow your post here. I get the part about a company facing a parts (chip?) shortage, which in turn has impacted the manufacturing of their scooters.

But why should they not spend money on marketing their product and advertisements? Given that the company is still in its growth phase, they should look to further build and promote their brand. If Indian cricket matches are able to attract very high eyeballs, then why not maximise your investment in marketing?

If EVs are the future, then why not promote and build your brand in front of the largest number of people today?

Or do we expect that Indians will blindly adopt EVs without a manufacturer spending a single rupee on promoting itself? If a company opens up a showroom and doesnt invest in marketing, everyone will shout from the rooftops that it is a fly by night operator and its selling a jugaad product.

We really cant have it both ways!

[DarthVeda]

If Ather resurrects the old 450s, which can be priced under 1L easily. It will also sell like hot cakes, unfortunately, the MBA grads from IIM ruined what the M.Tech guys of IIT did.

[aim120]

So for the 20 crore they spent on IPL, Ather could have cut the price by Rs10000 for 20K vehicles.
Ather also spends a lot of money on ads on the internet

More 450x plying on the road is better publicity, than ads.

[SKC-auto]

Ather would have received more sales after OLA launch due to the hype than this marketing spend. No matter how much they spend in marketing, the product fails if there is no VFM. 450X is an excellent scooter, but the price and range does not make it a VFM product. If they could increase the battery size and reduce the price, Ather really does not need any marketing IMO. In a country where 2W monthly sales is in few lakhs really need some marketing to sell 2K/month electric scooters.

[Sebring]

"A man who stops advertising is like a man who stops the clock to save the time" said Henry Ford. Since its a new baby, advertising will instill trust and familiarity. In fact Ather needs to do more since every tom, dick and harry is making EVs now

Originally Posted by aim120

So for the 20 crore they spent on IPL, Ather could have cut the price by Rs10000 for 20K vehicles.
Ather also spends a lot of money on Ads on the internet

[sri_tesla]

While this thread highlights the Ola sales compared to Ather, I think a more significant milestone is, Ola sales/registrations in February are also higher than Piaggio.

February registrations (Vahan):
Ola = 3904
Piaggio = 3539

Piaggio sells 7-8 petrol scooters across 2 different brands. I wonder how long before Piaggio realizes that they need to develop an EV 2-wheeler for the Indian market. They do have an EV 3-wheeler that is selling in good numbers despite limited availability.

[DIY410]

Originally Posted by Sebring

"A man who stops advertising is like a man who stops the clock to save the time" said Henry Ford. Since its a new baby, advertising will instill trust and familiarity. In fact Ather needs to do more since every tom, dick and harry is making EVs now

Say that to Elon Musk, Tesla doesn't spend a dime on advertising.

In those days you had to rely on newspapers for Ads and tv commercial.
In today connected world and people who are into EV. They don't need Ads. A person opting for EV is well informed, its like companies trying to give Ads for graphics card, where demand is more then supply.

[shortbread]

I know for a fact the local Kerala RTO has made OLA officials jump around hoops to get the two wheelers registered. Off late we have been told even getting the temp reg. scooters on the road has been challenging. This is frustrating as a customer who has already faced a 2-3 month delay in getting the scooters shipped from the factory. Hoping the wait is worth it.

I'm sure OLA is facing similar push back from multiple RTOs in various states (assumption, I have no proof).

Tesla faced a similar challenge when multiple US states disputed their direct company sales approach during the early days. Plenty of case-studies of the same.

Will have to wait and see if OLA continues with its revolutionary approach or heeds and accepts a dealership model instead.

[Sebring]

Oh really! How will it be when the big name automakers electric cars start hitting the markets in a few years? To begin, Tesla was riding on Musk's persona/social media skills as advertising. But we digress. OLA is really very visible the last week in Bengaluru. Been seeing a lot of these colourful angels

Originally Posted by DIY410

Say that to Elon Musk, Tesla doesn't spend a dime on advertising.