a4aunrag, thanks for preparing this months dispatches chart with the pie charts that I asked for. The data has become so much easier to ingest and digest! I would suggest that after the first chart, you have two separate tables with the consolidated numbers for each manufacturer. Just add a last column to show market share for the month. In a separate table, please have the same raw data but instead of the market share, just show how the MoM changes. Or you can just add two columns at the end of one table and show both at the end. That will give that final 1% information to readers.
Overall, the market dispatches
fell by 33.5% in a single month. That is extraordinary and I suspect the May numbers will be even worse.
Bajaj
A drop of
30.32% in dispatches translates to a reduction of
53,128 units. They performed marginally better than the overall market.
The bread and butter Platina dropped by 33,558 units, which is 63.16% of the total decrease in their dispatches. That is not a good sign for sure.
I am surprised by the consistent sales performance of the Pulsar 125. In some months it has run neck and neck with the Platina. So the brand dilution doesnt seem to be impacting the actual sales. Im not sure if a premium offering doing as much and sometimes more business than your entry level offering is a good business strategy though.
I wont be surprised if Bajaj pushes for a Pulsar 110 in 2021.
The Pulsar 220 proves that old is gold. It did more than twice the combined figures of the Avenger 220, Husky twins, Dominar 250 and Dominar 400.
Will flooding the market with Huskies in all engine capacities work? The husky model in India is a failed experiment, so it might make sense to try something different.
Bajaj's boffins wont see any reasons to plan for a future with new models when they are minting money on ageing platforms like the Pulsar 220 in 2021.
Hero
A drop of
37.05% in dispatches translates to a reduction of
2,01,706 units. They performed marginally worse than the overall market.
Huge drops in the Splendor and HF Deluxe models must have Hero worried.
The 200 platform combined to just 1.26% of their total dispatches. I would not hold my breath for a 250 or 300cc Xpulse.
Honda
A drop of
39.21% in dispatches translates to a reduction of
1,54,915 units. They performed worse than the overall market.
The Hornet 2.0s numbers seem to be indicate that dealers are sitting on plenty of stock.
The 650 twins arent dead on arrival, the number of 27 units is quite positive.
Like the others, I too am surprised by the 8 units of the CB300R. Lets see if that was a mistake in the data sent to SIAM.
Kawasaki
One of one three manufacturers to dispatch more bikes in April than in March!
52 units of the ZX10R is a fantastic feat in this market. I think it could have done more if the new Suzuki Hayabusa had not spoilt the party. And if Suzuki had more than 100 bikes, then the 10R might have seen less bookings as well.
The Z900 did the highest numbers in a year. Despite what people say about it being heavy and simple and what not, it does meet the needs of most Indian big bike buyers.
KTM
A drop of
27.26% in dispatches translates to a reduction of
1,695 units. They performed better than the overall market.
Though we cant see the split of Adv 390 and 250 bikes in this, it doesnt look as though their launches have turned around KTMs fortunes.
The steep pricing (perceived as it is) is likely to be the reason, thats the feedback that I get from other riders.
Its good to see the Duke 250s numbers pick up to nearly a quarter of the total dispatches.
Like Bajaj, the entry level bikes need to sell more.
Royal Enfield
A drop of
18.91% in dispatches translates to a reduction of
11,384 units. They performed marginally better than the overall market.
Only the Bullet 350 and 650 twins stemmed the tide. Production of the new colours for the 650 twins seems to have stabilized and resulted in dispatches returning to normal levels.
Royal Enfield needs to get the Metor engine into more motorcycles to push to the 70,000 mark in second half of 2021.
Suzuki
The second of the manufacturers to dispatch more bikes in April than in March!
Its the all Access show, Suzuki needs more models to click in our market.
It is a shame that the 250 is struggling to doing well in India. It seems to be a really good bike.
Quote:
Originally Posted by rk_sans Adding to what Neil has mentioned, i do see Suzuki Vstrom 650XT no sales for last one year. I doubt this as i am 200% sure Bangalore 2 outlets have sold atleast 15-20 bikes after the BS6 launch.
Am i reading the above data wrongly |
Quoting RK Sans's post from last month, 21 units of the DL650XA were shown in this month's SIAM numbers. So the numbers from Suzuki are being tagged to that and not the VStrom. The VStrom entry can be deleted as its a duplicate row.
Triumph
The last of the manufacturers to dispatch more bikes in April than in March!
Who ordered 34 units of the Street Twin? I suspect that these are going to be display bikes for now.
No Tiger 900 dispatches is surprising.
The Trident 660 seems to be off to a good start, I havent heard of any deliveries yet.
TVS
A drop of 35.20% in dispatches translates to a reduction of
71,174 units. They performed marginally worse than the overall market.
Im surprised to see that the Apache series outperformed their XL Super Moped. Digging deeper, for the last 3 months, the dispatches of their best performer have been very poor. The Jupiter just outdid the XL Super Moped in February and easily outperformed it in March.
This month both the Jupiter and XL Super Moped fell sharply and the Apache was the victor by attrition. Not a good sign.
Like Bajaj and KTM, they need the Radeon and Star City and the Sport to do much better.
Yamaha
A drop of
19.29% in dispatches translates to a reduction of
8,923 units. They performed marginally better than the overall market.
The expensive R15 and MT15 contribute to 31% of Yamaha's dispatches. Even though Yamaha has been desperately trying to move away from their racing DNA and focus on scooters, the market keeps telling them what they want. But Yamaha prefers to search for a winning combination in the scooter segment to drive volumes instead of doing what they do best.
Instead of Yes Yamaha, their slogan should be Sleepy Yamaha!
Please bring the R7 to India for a limited run of 50 units. You wont get the buyers who want maximum BHP per rupee. That is good thing for the brand. You will get enthusiasts who will take it to the track. It will revitalize their image in the enthusiast market.
One observation on the pie charts for the segment totals - SIAM numbers are clubbed by the manufacturer. So the Apache 200 is included in the Apache numbers which is shown in the 150-160cc segment.