"Hero Honda" to become "Hero MotoCorp Ltd."

ottocycle · 18th May 2011, 15:36

Just read at MoneyControl that Hero Honda is applying for name change. And the new name is "Hero Moto".

Hero Honda gears up for name change, may call it Hero Moto - CNBC-TV18 -

Imagine calling your bike as "Hero Moto Hunk", "Hero Moto Karizma".

arvi86 · 18th May 2011, 15:45

OMG! Hero-Honda is so much etched in our memories that its difficult to digest this new name 'Hero Moto'. Rememer how tough it was for people to realize that Kinetic Honda was no more when those two companies split? Its going to be even tougher this time as th Hero-Honda brand has penetrated deep into our urban and rural market.

mayankk · 18th May 2011, 15:48

sir, whats with the thread title??

and hero moto, sounds like its from the stories we used to have in primary school hindi-lit books, if you get my drift!

i do wish that they drop in an "r" at the end.

2cents · 18th May 2011, 16:01

^^ me too thinks it should be 'Motors'. Or perhaps, they still wanted it to sound japanese - 'hiromoto', like 'aginomoto'.

nik_kapur · 18th May 2011, 16:16

Post deleted by the Team-BHP Support : Please do NOT post one-liners that add little or no informational value to the thread. We need your co-operation to maintain the overall quality of this forum.

Please read our rules before proceeding any further.

Gooney · 18th May 2011, 16:19

The exercise of renaming Hero Honda brings to perspective the immense intangible value the word Honda brought to the brand name. I admit in the '80s not many consumers were aware of Honda as a brand, and any other name would have added the same brand value to Hero. However, things are very different now and consumers are much more aware, and the weakness of Hero as a name and brand becomes painfully acute now. No matter how many permutations and combinations it tries, Hero on its own has a very very uphill task in filling Hero Honda's shoes (beand name - wise).

msdivy · 18th May 2011, 16:26

Hero Moto - sounds like a phone from Motorola. A great task ahead for HH to make it sound like reliable brand.

ani_meher · 18th May 2011, 16:37

They should name it as Hero Hando. The O name end and similar phonetic name, both birds will be killed by one stone.

ottocycle · 18th May 2011, 17:17

"Hero Hindustani" could a be good name. The acronym remains the same.

Another option, Hero Hindustan Motors.

thedreamcatcher · 18th May 2011, 17:54

Sounds Japanese now. Imagine an old shaolin monk saying it while training his pupil to break a log

Heyroh Mottohh... Yoohhhh

Well what else rhymes with it. Oh yes, Ajino Moto

shashank.nk · 18th May 2011, 18:40

Sounds like a new cycle company

Will be interesting to see how "Hero" manages without the "Honda"

avishar · 18th May 2011, 18:48

Where they thinking of "Moto Guzzi" when they came up with that?

D.V.R · 18th May 2011, 20:16

Instead of HeroMoto I feel they should have named it as HeroHondo as it is pretty close to HeroHonda.

mayankk · 18th May 2011, 20:46

Quote:

Originally Posted by D.V.R

Instead of HeroMoto I feel they should have named it as HeroHondo as it is pretty close to HeroHonda.

@ottocycle:your typo is a marketing idea!!!

EDIT:ex typo, i mean!

vaibzi · 18th May 2011, 21:32

The first thing that came to my mind when I read "Hero Moto" was "Hello Moto"

(remember motorola's tune? It rhymes with Hero Moto alright!)
But why on earth they wanna rebrand themselves as Hero Moto?! It sounds like a kids new toy to be honest!

18th May 2011, 15:36	#1
ottocycle BHPian Join Date: Mar 2010 Location: Hyderabad Posts: 557 Thanked: 755 Times	"Hero Honda" to become "Hero MotoCorp Ltd." Just read at MoneyControl that Hero Honda is applying for name change. And the new name is "Hero Moto". Hero Honda gears up for name change, may call it Hero Moto - CNBC-TV18 - Imagine calling your bike as "Hero Moto Hunk", "Hero Moto Karizma".
	() Thanks

18th May 2011, 15:45	#2
arvi86 Senior - BHPian Join Date: Apr 2010 Location: Chennai Posts: 1,162 Thanked: 995 Times View My Garage	re: "Hero Honda" to become "Hero Moto" OMG! Hero-Honda is so much etched in our memories that its difficult to digest this new name 'Hero Moto'. Rememer how tough it was for people to realize that Kinetic Honda was no more when those two companies split? Its going to be even tougher this time as th Hero-Honda brand has penetrated deep into our urban and rural market.
	() Thanks

18th May 2011, 15:48	#3
mayankk Distinguished - BHPian Join Date: Apr 2010 Location: New Delhi Posts: 5,233 Thanked: 8,613 Times View My Garage	re: "Hero Honda" to become "Hero Moto" sir, whats with the thread title?? and hero moto, sounds like its from the stories we used to have in primary school hindi-lit books, if you get my drift! i do wish that they drop in an "r" at the end.
	() Thanks

18th May 2011, 16:01	#4
2cents BHPian Join Date: May 2010 Location: India Posts: 541 Thanked: 623 Times	re: "Hero Honda" to become "Hero MotoCorp Ltd." ^^ me too thinks it should be 'Motors'. Or perhaps, they still wanted it to sound japanese - 'hiromoto', like 'aginomoto'.
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18th May 2011, 16:16	#5
nik_kapur Senior - BHPian Join Date: Mar 2009 Location: New Delhi Posts: 1,102 Thanked: 867 Times	re: "Hero Honda" to become "Hero MotoCorp Ltd." Post deleted by the Team-BHP Support : Please do NOT post one-liners that add little or no informational value to the thread. We need your co-operation to maintain the overall quality of this forum. Please read our rules before proceeding any further. Last edited by GTO : 19th May 2011 at 11:10.
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18th May 2011, 16:19	#6
Gooney BHPian Join Date: Oct 2008 Location: Guwahati Posts: 348 Thanked: 78 Times	re: "Hero Honda" to become "Hero MotoCorp Ltd." The exercise of renaming Hero Honda brings to perspective the immense intangible value the word Honda brought to the brand name. I admit in the '80s not many consumers were aware of Honda as a brand, and any other name would have added the same brand value to Hero. However, things are very different now and consumers are much more aware, and the weakness of Hero as a name and brand becomes painfully acute now. No matter how many permutations and combinations it tries, Hero on its own has a very very uphill task in filling Hero Honda's shoes (beand name - wise).
	() Thanks

18th May 2011, 16:26	#7
msdivy Senior - BHPian Join Date: Aug 2006 Location: Bangalore Posts: 1,879 Thanked: 3,066 Times	re: "Hero Honda" to become "Hero MotoCorp Ltd." Hero Moto - sounds like a phone from Motorola. A great task ahead for HH to make it sound like reliable brand. Last edited by msdivy : 18th May 2011 at 16:28.
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18th May 2011, 16:37	#8
ani_meher Senior - BHPian Join Date: Oct 2008 Location: Pune Posts: 1,988 Thanked: 4,101 Times	re: "Hero Honda" to become "Hero MotoCorp Ltd." They should name it as Hero Hando. The O name end and similar phonetic name, both birds will be killed by one stone.
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18th May 2011, 17:17	#9
ottocycle BHPian Join Date: Mar 2010 Location: Hyderabad Posts: 557 Thanked: 755 Times	re: "Hero Honda" to become "Hero MotoCorp Ltd." "Hero Hindustani" could a be good name. The acronym remains the same. Another option, Hero Hindustan Motors.
	() Thanks

18th May 2011, 17:54	#10
thedreamcatcher Senior - BHPian Join Date: Mar 2009 Location: Dubai Posts: 1,204 Thanked: 67 Times View My Garage	re: "Hero Honda" to become "Hero MotoCorp Ltd." Sounds Japanese now. Imagine an old shaolin monk saying it while training his pupil to break a log Heyroh Mottohh... Yoohhhh Well what else rhymes with it. Oh yes, Ajino Moto
	() Thanks

18th May 2011, 18:40	#11
shashank.nk Senior - BHPian Join Date: Jan 2010 Location: Bangalore Posts: 1,712 Thanked: 1,067 Times	re: "Hero Honda" to become "Hero MotoCorp Ltd." Sounds like a new cycle company Will be interesting to see how "Hero" manages without the "Honda"
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18th May 2011, 18:48	#12
avishar Senior - BHPian Join Date: Oct 2008 Location: kolkata/bangalore,india Posts: 2,906 Thanked: 4,236 Times	re: "Hero Honda" to become "Hero MotoCorp Ltd." Where they thinking of "Moto Guzzi" when they came up with that?
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18th May 2011, 20:16	#13
D.V.R BHPian Join Date: Jul 2006 Location: Sydney / Secunderabad Posts: 277 Thanked: 14 Times	re: "Hero Honda" to become "Hero MotoCorp Ltd." Instead of HeroMoto I feel they should have named it as HeroHondo as it is pretty close to HeroHonda.
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18th May 2011, 21:32	#15
vaibzi BHPian Join Date: Mar 2011 Location: Bangalore Posts: 97 Thanked: 98 Times	re: "Hero Honda" to become "Hero MotoCorp Ltd." The first thing that came to my mind when I read "Hero Moto" was "Hello Moto" (remember motorola's tune? It rhymes with Hero Moto alright!) But why on earth they wanna rebrand themselves as Hero Moto?! It sounds like a kids new toy to be honest!
	() Thanks