Hyundai Pulls Out of Japanese Market

aaggoswami · 1st December 2009, 22:34

News is that Hyundai is pulling out of the consumer vehicle market in Japan, after eight years.

Source : Hyundai Pulls Out of Japanese Market

Article :

Quote:

Hyundai will exit the consumer vehicle market in Japan, after eight years.

While unexpected, the move is not surprising considering Hyundai has only sold 15,095 vehicles in Japan since 2001. For comparison, Volkswagen sold 61,996 vehicles in 2008 alone.

The company declined to cite a reason for the lackluster sales, but Japan's automotive market is relatively small and Hyundai never overcame the stereotype of making "cheap Korean cars."

According to spokesman Oles Gadacz, "If you're not a Gucci or a BMW, there are very few who prosper there (in Japan)," He added, "Mass-market players have it very tough."

Despite exiting the consumer market, Hyundai will continue to sell commercial vehicles in the country. However, that business hasn't been terribly successful either as Hyundai has only managed to sell 43 Universe buses since 2006.

Mayavi · 2nd December 2009, 00:11

Koreans hate Japanese and Japanese look down on Koreans. The Korean students in my college do not buy any Japanese cars and they don't even like dating Japanese girls. I guess its cultural differences like these that contribute to Hyundai not selling well in Japan.

motor spirit · 3rd December 2009, 12:17

IMO the japanese market is saturated .If you see Auto companies sales are being down YOY. Also the brand toyota or honda is so big that the Japanese people may not look beyond them. So Hyundai might have felt no business sense staying in Japan Markets

Berj79 · 3rd December 2009, 15:27

Well in the tokyo auto show this yeah there were only 2 foreign car & bike manufacturers, one was harley forgot the other one, compare to 2007 there were 24 foreign manufacturers in the show. Finally the international car manufacturers are backing out from the jap market which only are buying jap cars, so makes sense if you ask me, hyundai did the right thing..

svsantosh · 3rd December 2009, 15:44

Quote:

Hyundai has only sold 15,095 vehicles in Japan since 2001.

DUH.........!!!!!!!!!!!!!

What were they doing since 1-1-2002? Waiting for the next year to be better since 8 years? Average of 1900 Vehicles a year..!! Why were these guys even operating in Japan? Just to add a country;s name to their website?

clevermax · 3rd December 2009, 16:10

Quote:

Originally Posted by aaggoswami

While unexpected, the move is not surprising considering Hyundai has only sold 15,095 vehicles in Japan since 2001.
Article :

Worse than Fiat in India.....

nairrk · 3rd December 2009, 16:20

So, the Japanese are very cooperative in joining together to boycott a company like Hyundai selling thier brand cars in that country?

proton · 3rd December 2009, 17:32

Fact
Japanese quality is undeniably excellent. They will however buy Gucci and other premium brands.

Fact
Koreans rank Japanese product higher than Korean.

Fact
Its however true that Koreans dislike the Japanese.

Fact
Hyundai is Number Two in most SE Asian countries: Toyota is followed by Hyundai in Singapore auto marketshare, for example. Value for money prevails over brand consciousness and quality!

2nd December 2009, 00:11	#2
Mayavi BHPian Join Date: Apr 2007 Location: Scottsdale Posts: 683 Thanked: 10 Times View My Garage	Koreans hate Japanese and Japanese look down on Koreans. The Korean students in my college do not buy any Japanese cars and they don't even like dating Japanese girls. I guess its cultural differences like these that contribute to Hyundai not selling well in Japan.
	() Thanks

3rd December 2009, 12:17	#3
motor spirit BHPian Join Date: Sep 2009 Location: bangalore Posts: 236 Thanked: 112 Times	IMO the japanese market is saturated .If you see Auto companies sales are being down YOY. Also the brand toyota or honda is so big that the Japanese people may not look beyond them. So Hyundai might have felt no business sense staying in Japan Markets
	() Thanks

3rd December 2009, 15:27	#4
Berj79 BHPian Join Date: Aug 2009 Location: mumbai Posts: 374 Thanked: 10 Times	Well in the tokyo auto show this yeah there were only 2 foreign car & bike manufacturers, one was harley forgot the other one, compare to 2007 there were 24 foreign manufacturers in the show. Finally the international car manufacturers are backing out from the jap market which only are buying jap cars, so makes sense if you ask me, hyundai did the right thing..
	() Thanks

3rd December 2009, 16:20	#7
nairrk Senior - BHPian Join Date: Sep 2009 Location: Kannur Posts: 2,446 Thanked: 687 Times View My Garage	So, the Japanese are very cooperative in joining together to boycott a company like Hyundai selling thier brand cars in that country?
	() Thanks

3rd December 2009, 17:32	#8
proton BHPian Join Date: Jan 2008 Location: Bangalore Posts: 208 Thanked: 413 Times	Fact Japanese quality is undeniably excellent. They will however buy Gucci and other premium brands. Fact Koreans rank Japanese product higher than Korean. Fact Its however true that Koreans dislike the Japanese. Fact Hyundai is Number Two in most SE Asian countries: Toyota is followed by Hyundai in Singapore auto marketshare, for example. Value for money prevails over brand consciousness and quality!
	() Thanks