Re: UK to ban the sale of new petrol & diesel cars by 2030 I think manufacturers are approaching EVs wrong. They've forcefully made them into devices instead of driving machines, just because they can. I read a very interesting customer perspective on Autocar UK magazine, where they basically said, "Automakers may be better off, building the cars from a driveability perspective instead of a platform as a tech demonstrator."
Manufacturers often rabbit-hole themselves into certain design habits while trying to preempt external hypotheticals that may not ever occur. Such as the race to semiconductor integration and forced application of software to maintain relevance on the supplier end. They're not only marketing cars to consumers, but to suppliers too at a platform level. Business models need to change to become more consumer facing again.
Added to the top of this is the government's policy of forced compliance that pushes them further to explore these non-consumer facing enclaves in search of profits and long-term benefits, ruining the experience for the entire industry and all stakeholders involved. The future looks bleak in the short term, but things may pick up if consumers reject the current approach. Look at Volvo's massive fall in recent times. They built an appliance with the capabilities of a supercomputer, but customers found it insufferable to live with. This led to the firing of the CEO who ushered in this big tech push. |