40 new BMW models coming by 2027; iX3 debut this September
BMW is planning a big product offensive over the next two years. This was announced by BMW Group CEO Oliver Zipse at the Annual Press Conference 2025. BMW will launch more than 40 new and updated vehicles onto the market by 2027. These new models will be across all segments and drive train variants. Includes a sporty sedan that will launch in 2026.
The first product of this launch programme will be the iX3 electric SUV. It will also be the first vehicle of the NEUE KLASSE generation of BMW models. Production will begin late this year at Plant Debrecen – the first plant in the BMW Group production network to exclusively build fully electric vehicles.
The iX3 will also be the first model to feature the new BMW Panoramic iDrive. At the heart of this new system is BMW Panoramic Vision – a completely newly developed concept that projects content across the full width of the windscreen. It is rounded off by three other new components: the BMW 3D head-up display, the central display and the multifunction steering wheel. The entire system is operated either by touch or voice control via BMW Intelligent Personal Assistant. The Panoramic iDrive is driven by the new BMW Operating System X, which was developed entirely in-house and is based on an Android Open Source Project (AOSP) software stack.
The new BMW iX3 will debut at the IAA 2025 in Munich this September. |